The Licensing Letter

Recent Headlines

Octane5 Enters the NIL Licensing Game with The Brandr Group

By Gary Symons TLL Editor in Chief Licensing software creator Octane5 has announced a new partnership with The Brandr Group, developing an authentication program for student athletes. Octane5 is the developer of the top licensing software program BrandComply, the BrandComply College system, as well as the Verity Security Hang Tags and Labels, while TBG is a leading … [Read more...] about Octane5 Enters the NIL Licensing Game with The Brandr Group

TOKYOPOP Publishing Graphic Novels Based on Nightmare Before Christmas

By Allison Watkinson TLL Reporter TOKYOPOP has announced a third installment of The Nightmare Before Christmas graphic novel series based on the Disney-owned entertainment franchise. The upcoming graphic novel will be called Tim Burton’s The Nightmare Before Christmas: The Battle For Pumpkin King. The announcement of The Battle for Pumpkin King graphic novel follows the … [Read more...] about TOKYOPOP Publishing Graphic Novels Based on Nightmare Before Christmas

Who’s News: Licensing International Rising Stars Revealed

By Allison Watkinson TLL Reporter Licensing International has announced the six licensing professionals that will receive the 2022 Rising Star Award. The Rising Star Award from Licensing International celebrates the contributions of young professionals that work in the international brand licensing industry. To be eligible for the peer-nominated award, candidates must be a … [Read more...] about Who’s News: Licensing International Rising Stars Revealed

Transport for London Seeking New Licensing Agency

By Gary Symons TLL Editor in Chief The world famous Transport for London organization has issued a tender seeking bids for a brand licensing and development contract. The tender for the TfL contract was posted in late October on the UK government's Find Tender Service. It calls for a three-year contract with the option to extend for a further two years on a yearly … [Read more...] about Transport for London Seeking New Licensing Agency

Striker To Handle Global Licensing For Meg2: The Trench

By Allison Watkinson TLL Reporter CMC Pictures has signed Striker Entertainment LLC to handle the worldwide licensing and merchandising for Meg 2: The Trench. The deal between CMC Pictures and Striker was negotiated by the executive producer of the upcoming film Randy Greenberg. Striker Entertainment is a full-service entertainment licensing agency that focuses on … [Read more...] about Striker To Handle Global Licensing For Meg2: The Trench

Toho Stomps Into Licensing Spree For Godzilla Day

By Allison Watkinson TLL Reporter Toho International is releasing a line-up of licensed products and experiences for Godzilla Day 2022. Godzilla Day takes place on the 68th anniversary of the franchise's release on Nov. 3, 2022. The original film ran in 1954 in black and white (see photo above) and was an instant smash hit, spawning 32 films from Toho and several more in … [Read more...] about Toho Stomps Into Licensing Spree For Godzilla Day

Epic Games Forms Partnership to Release Epic Skateboards

By Allison Watkinson TLL Reporter Sakar International and Epic Games have formed a licensing partnership for a line of skateboards and helmets based on Fortnite. The licensing agreement between Sakar and Epic Games was brokered by the licensing division of the global entertainment company, IMG. Fortnite is an online video game that features three different game modes … [Read more...] about Epic Games Forms Partnership to Release Epic Skateboards

Cosmo Partners With Vitality on First Athleisure Collection

By Allison Watkinson TLL Reporter The global women's media brand Cosmopolitan has partnered with the apparel brand Vitality for a licensed athleisure collection. The collaboration between Cosmopolitan and Vitality was brokered by Cosmopolitan’s global licensing agency, IMG, and is the first time Cosmo has partnered on an activewear collection. Vitality is an athleisure … [Read more...] about Cosmo Partners With Vitality on First Athleisure Collection

McFarlane Toys Spawns New ‘Phygital’ Collectibles For Fans

By Gary Symons TLL Editor in Chief The company that launched the Spawn franchise is now spawning a collection of new 'phygital' products. McFarlane Toys, the toy company founded by comic book creator Todd McFarlane, will be releasing its first-ever digital collection featuring classic McFarlane Toys' characters including Spawn, The Redeemer, and The Clown, with the first … [Read more...] about McFarlane Toys Spawns New ‘Phygital’ Collectibles For Fans