By Gary Symons TLL Editor in Chief The biggest players in licensing trade shows have partnered to bring the industry a new event in Germany called BRANDmate. The German trade fair provider Spielwarenmesse is now partnering with Licensing International and the organizers of a new B2B networking event to create the new company BRANDmate GmbH. That company will launch a new … [Read more...] about Spielwarenmesse and Licensing International Partner on New Trade Show
Recent Headlines
Ubisoft Extends Partnership With Fabacus As Part Of Assassin’s Creed 15th Anniversary
By Allison WatkinsonTLL Reporter Following a partnership for the Assassin’s Creed Valhalla brand earlier this year, Ubisoft and Fabacus are joining forces for Assassin’s Creed's 15th anniversary. The agreement between the two companies was brokered by the licensing division of the global entertainment company, IMG. Fabacus is a global software developer that is known … [Read more...] about Ubisoft Extends Partnership With Fabacus As Part Of Assassin’s Creed 15th Anniversary
Adidas Ends Partnership With Kanye West Over Antisemitic Posts
By Gary Symons TLL Editor in Chief Sportswear titan Adidas has ended its partnership with Kanye West, saying it “does not tolerate antisemitism.” The move comes after the controversial rapper and entrepreneur was suspended from Instagram and Twitter over offensive posts. The move will be expensive for Adidas, which signed a mutually lucrative deal with West, who … [Read more...] about Adidas Ends Partnership With Kanye West Over Antisemitic Posts
Minecraft Fans Get New Merch Through Licensing Deal With Smiggle
By Allison Watkinson TLL Reporter The video game franchise Minecraft has released a limited-edition accessory line with the retail brand Smiggle. The deal between Minecraft and Smiggle was brokered by licensing agency Merchantwise on behalf of the Minecraft brand. Merchantwise focuses on gaming, digital, and entertainment licensing for the Australia and New Zealand … [Read more...] about Minecraft Fans Get New Merch Through Licensing Deal With Smiggle
Pinterest Pens Partnership To Bring Music To Its Video Service
By Gary Symons TLL Editor in Chief The social media site Pinterest has inked a critical licensing deal for music from Warner Music Group, Warner Chappell, Merlin and BMG. With short video content all the rage on social media channels, this agreement will allow Pinterest users to combine songs from top artists with their short videos. “Music plays a vital role in elevating … [Read more...] about Pinterest Pens Partnership To Bring Music To Its Video Service
Wizards of the Coast, Post Malone Team Up for Secret Lair Cards
By Gary Symons TLL Editor in Chief The three-time diamond selling musician Post Malone is designing art for Magic: The Gathering's Secret Lair playing cards. Malone is partnering with Hasbro's Wizard of the Coast division mainly because he is a well-known Magic: The Gathering enthusiast, who will now be included in the game. Secret Lair is a direct-to-consumer, … [Read more...] about Wizards of the Coast, Post Malone Team Up for Secret Lair Cards
Who Ya Gonna Call For Halloween Licenses? Ghostbusters!
Sony Pictures Consumer Products is inviting Ghostbuster fans to suit up for Halloween with an expansive new suite of licensed goods and content. The list of licensees includes IllFonic, Hasbro, Disguise, Insight Editions and more. The list of licensed products and experiences includes interactive gaming, apparel, accessories, toys, collectibles, and costumes – taking the … [Read more...] about Who Ya Gonna Call For Halloween Licenses? Ghostbusters!
Carlton London Expands in India Through Flipkart Partnership
By Allison Watkinson TLL Reporter The lifestyle brand Carlton London has expanded its range of furniture and home furnishings in India through the ecommerce platform Flipkart. The collaboration was facilitated by the brand licensing agency, LicenseWorks, on behalf of their client Carlton London. “We are happy to welcome Flipkart as a strategic partner for Carlton … [Read more...] about Carlton London Expands in India Through Flipkart Partnership
EA Changing the Game With UEFA Partnership
Not Just for Boys Anymore: EA's Work With UEFA Brings Female Players into FIFA 23 By Gary Symons TLL Editor in Chief Video gaming giant EA SPORTS has announced key initiatives to promote women's football, and to include female players in its games. The announcement was made at the Women's Football Summit, where Electronic Arts Inc. unveiled a multi-year partnership … [Read more...] about EA Changing the Game With UEFA Partnership
NECA & Walmart Launch Digital Collectibles Platform
AutoT Portal to Launch With Exclusively Licensed Lithographs by Artist Bob Ross By Gary Symons TLL Editor in Chief Walmart has taken a bold step into the world of digital collectibles, partnering with NECA to launch a new platform called AutoT. The National Entertainment Collectibles Association and Walmart have already created what they say is a "first of its kind … [Read more...] about NECA & Walmart Launch Digital Collectibles Platform