By Gary Symons TLL Editor in Chief The licensing powerhouse Barbie has just inked deals for a Barbie-themed 'StreamHouse' with Verizon, and a licensed doll likeness of prima ballerina Maria Tallchief. Barbie's collaboration with Verizon is the brand's first, and will see the iconic character's DreamHouse transformed into a StreamHouse, demonstrating Verizon's range of … [Read more...] about Barbie Inks Deals For Licensed Ballerina and a Verizon ‘StreamHouse’
Recent Headlines
EA Sports Licenses Women’s Hockey for NHL 25
By Allison Watkinson TLL Reporter Electronic Arts has signed a multi-year licensing partnership with the Professional Women’s Hockey League (PWHL) for EA Sports NHL 25. The move is another indicator of the growing popularity of women's sports. “EA Sports is proud to support the PWHL, which has pioneered the growth of women’s hockey in North America,” said EA Sports … [Read more...] about EA Sports Licenses Women’s Hockey for NHL 25
Products of Change Conference 2024 Provided Hope for a Sustainable Future
Submitted by Products of Change On Wednesday, November 6, the retail and brand licensing community assembled at the Royal Geographical Society, London, for a deep dive into the world of sustainability for the Products of Change Conference. Notable industry heavyweights in attendance included the BBC, Penguin Random House, Paramount, Warner Bros, Mattel, Universal Music … [Read more...] about Products of Change Conference 2024 Provided Hope for a Sustainable Future
People of Play Name Winners of the TAGIE Awards
By Allison Watkinson TLL Reporter People of Play has celebrated the winners and honorees of this year's TAGIE awards during a live award ceremony on November 8, 2024. The winners and honorees of the 2024 Toy & Game International Excellence awards includes design teams, companies and professionals across several distinct award categories related to the global toy and … [Read more...] about People of Play Name Winners of the TAGIE Awards
Who’s News: Jenna Bromberg to Head Marketing & Licensing for Papa John’s
By Allison Watkinson TLL Reporter Papa John's International has appointed Jenna Bromberg to serve as the company's new chief marketing officer. Bromberg will also be responsible for overall management of the company's brand licensing program. “Jenna’s track record of building strong brands and driving innovative marketing campaigns makes her the ideal leader to help … [Read more...] about Who’s News: Jenna Bromberg to Head Marketing & Licensing for Papa John’s
CNN Report Says Companies Are Radically Trimming Their Product Lines
By Gary Symons TLL Editor in Chief A CNN report argues companies are reducing the numbers of products they sell, in a trend with important ramifications for the licensing industry. The report, which you can read AT THIS LINK, notes that companies like Hormel, Levi’s, Starbucks, Under Armour, Dollar General, Five Below, Hasbro, and Hain Celestial have begun a large scale … [Read more...] about CNN Report Says Companies Are Radically Trimming Their Product Lines
Surf Brand Hurley Partners With Drumming Legend Travis Barker
By Gary Symons TLL Editor in Chief Drum roll please! The surfing and pop culture brand Hurley has just announced a partnership with the legendary drummer and music producer Travis Barker. Hurley and Barker will be releasing a licensed fashion collection in 2025, and Barker will also be representing Hurley as its brand ambassador. The partnership is a natural … [Read more...] about Surf Brand Hurley Partners With Drumming Legend Travis Barker
Tickets Now Available for New and Improved Spielwarenmesse Trade Show
By Allison Watkinson TLL Reporter This year's edition of the Spielwarenmesse trade show has announced a range of new travel options and services to streamline access to the event. The updated travel options for the event include an exclusive Spielwarenmesse shuttle bus service that runs between Munich Airport and the Nuremberg Exhibition Centre, a direct rail … [Read more...] about Tickets Now Available for New and Improved Spielwarenmesse Trade Show
Lexus Unveils “Wicked”-Inspired Vehicles Ahead of Film’s Los Angeles Premiere
TLL Staff In a creative collaboration with Universal Pictures, Lexus has revealed two custom-wrapped vehicles inspired by the beloved witches of Oz in the upcoming cinematic adaptation of Wicked. Set to make their debut at the green-carpet premiere on November 9 at the Dorothy Chandler Pavilion in Los Angeles, the eye-catching Elphaba TX and Glinda TX models channel the … [Read more...] about Lexus Unveils “Wicked”-Inspired Vehicles Ahead of Film’s Los Angeles Premiere
Surge Brands Signs Multiple Deals for Toxic Waste
By Allison Watkinson TLL Reporter Surge Brands has signed new licensing partners for Candy Dynamics’ Toxic Waste Hazardously Sour Candy brand. The new licensees secured for the Toxic Waste licensing program include a wide range of partners across multiple product categories and international retail markets. “Since embarking on a licensing program with Surge in 2021, … [Read more...] about Surge Brands Signs Multiple Deals for Toxic Waste