By Allison Watkinson TLL Reporter Mattel and Ferrari have launched a licensing partnership to develop a full range of Ferrari-inspired Hot Wheels products. The upcoming Hot Wheels x Ferrari collection will deliver a wide range of mainline die-cast vehicles, remote-control (RC) cars and limited-edition toy models that will debut throughout 2025. Designed to expand upon … [Read more...] about Hot Wheels and Ferrari Race into Toy Partnership
Editorial
Dunkin’ and Danone Introduce Licensed Creamers
By Allison Watkinson TLL Reporter Dunkin’ and Danone have launched a Cold Foam Creamers collection that includes two long-term flavors and one limited-edition seasonal variety. The co-branded Cold Foam Creamers are designed to offer consumers an at-home coffee topper inspired by flavors from Dunkin's café menu. Made using real cream and sugar, the licensed product … [Read more...] about Dunkin’ and Danone Introduce Licensed Creamers
Lego’s Vincent Van Gogh Set Turns You Into a Master Artist
By Gary Symons TLL Editor in Chief The Lego Group has literally created a work of art in its latest brick set, in partnership with the Van Gogh Museum in Amsterdam. Lego has just unveiled its new Vincent Van Gogh - Sunflowers Set as part of the company's Lego Art collection. Created in close collaboration with the Van Gogh Museum in Amsterdam, the set allows users to create … [Read more...] about Lego’s Vincent Van Gogh Set Turns You Into a Master Artist
Fanatics to Open First Flagship Store on London’s Regent Street
By Gary Symons TLL Editor in Chief Fanatics Collectibles has announced plans to inaugurate its first-ever flagship store on London's renowned Regent Street in the spring of 2025. The store will specialize in sports and entertainment trading cards and trading-card games, showcasing Fanatics Collectibles' brands such as Topps, Merlin, Match Attax, and Bowman. The … [Read more...] about Fanatics to Open First Flagship Store on London’s Regent Street
Captain America: Brave New World Blasts into Perfect Sports Supplements
By Allison Watkinson TLL Reporter Perfect Sports and Marvel Studios have launched a limited-edition collaboration for Captain America: Brave New World. Launched on January 3, the partnership is designed to promote the upcoming release of Captain America: Brave New World through licensed products and exclusive activations. "At Perfect Sports, we pride ourselves on … [Read more...] about Captain America: Brave New World Blasts into Perfect Sports Supplements
Toon2Tango and Schleich Launch Eldrador Creatures Partnership
By Allison Watkinson TLL Reporter Toon2Tango has signed an agreement with Schleich to develop and produce multi-platform entertainment content based on its Eldrador Creatures brand. First launched by Schleich in 2019, Eldrador Creatures is a toy figurine brand that features ferocious magical creatures from five different fantasy worlds. The narrative of Eldrador … [Read more...] about Toon2Tango and Schleich Launch Eldrador Creatures Partnership
CAA Brand Management to Represent Stumble Guys
By Gary Symons TLL Editor in Chief Leading licensing agency CAA Brand Management has been named the official licensing agency for Scopely’s multi-award-winning party battle royale game, Stumble Guys. The deal follows the global success of 'Stumble Guys' toys introduced in March 2024, with a second series just released, along with trading cards and stretchable … [Read more...] about CAA Brand Management to Represent Stumble Guys
Brandgenuity Lands ‘Finger Lickin’ Good’ Contract With KFC
By Gary Symons TLL Editor in Chief Brandgenuity says it will be "spicing things up with KFC," as they have been named the brand’s exclusive licensing agency in the US. The agency says this partnership sets the stage to expand KFC’s licensing program, turning the brand’s legendary heritage and brand assets into new, innovative products that will delight fans. KFC was a … [Read more...] about Brandgenuity Lands ‘Finger Lickin’ Good’ Contract With KFC
New Hot Wheels Formula 1 Collection Crosses the Finish Line at Nuremberg
By Gary Symons TLL Editor in Chief Mattel, Inc. will unveil new additions to its Hot Wheels Formula 1 collection at the upcoming Nuremberg International Toy Fair. The new line is being issued following the success Mattel and Formula 1 enjoyed with the first collection in 2024, and includes a range of collectible cars and race track sets, offering fans an opportunity … [Read more...] about New Hot Wheels Formula 1 Collection Crosses the Finish Line at Nuremberg
McDonald’s and Pokémon Launch Happy Meal Partnership
By Allison Watkinson TLL Reporter McDonald's and Pokémon have launched a licensing partnership that offers Pokémon trading cards with each McDonald's Happy Meal. Featuring four limited-edition box designs, each licensed Happy Meal includes a poster, a sticker sheet and a Pokémon Trading Card Game (TCG) booster pack. The exclusive box designs feature art of popular … [Read more...] about McDonald’s and Pokémon Launch Happy Meal Partnership