Major news from toy and entertainment giant Hasbro Inc., which says it has entered into a definitive agreement to sell Entertainment One Music (“eOne Music”) for an aggregate price of US$385 million in cash. The transaction has been approved by the Board of Directors of Hasbro and Entertainment One Canada Limited, and is subject to customary closing conditions and receipt of … [Read more...] about Hasbro Selling eOne Music Division
TLL
Mattel Signs a ‘Ludacris’ Deal
Toy giant Mattel is joining forces with star musician and songwriter Chris 'Ludacris' Bridges on a new animated series called Karma's World, to air on Netflix later this year. The agreement creates a joint venture between Mattel, 9 Story Media Group Inc., and Karma's World Entertainment for a multi-year global licensing deal tied to Karma’s World, the series created by … [Read more...] about Mattel Signs a ‘Ludacris’ Deal
Marilyn Monroe Makeup Line Launched By Besamé
Marilyn Monroe, one of the 20th century's most celebrated actors, just got her own makeup line via a partnership with Authentic Brands Group, owner of the brand. Bésame Cosmetics, an LA-based brand, known for glamorous and vintage-inspired makeup products, announce the April 23 launch of another collection celebrating Iconic Women. The 15-piece collection, which includes … [Read more...] about Marilyn Monroe Makeup Line Launched By Besamé
Who’s News: New Faces and Places at Disney, Wildbrain, Brainbase
Leading our Who's News section, Disney has promoted Jane Gould to EVP of content research, insights and scheduling at Disney General Entertainment (DGE) Content. Gould's position is now expanding at the House of Mouse to provide consumer insights to more of Disney’s brands. Reporting to the DGE EVP of strategy and business operations Trisha Husson, Gould will now work across … [Read more...] about Who’s News: New Faces and Places at Disney, Wildbrain, Brainbase
Peanuts And Vayyu Launch Sustainable Fashion For Earth Day
The venerable comic strip Peanuts and the eco-lifestyle brand Vayyu have jointly launched a new licensed apparel collection to mark Earth Day. In a deal secured by WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, Peanuts Worldwide has licensed its popular cast of characters, including Charlie Brown and Snoopy, to create apparel with … [Read more...] about Peanuts And Vayyu Launch Sustainable Fashion For Earth Day
Influencer Charlotte M Signs Maurizio Distefano As Licensing Agent
In the days of social media influencers, a top 'property' like YouTube star Charlotte M can be just as big a deal in the licensing industry as a corporate or entertainment brand ... even at the young age of 13-years-old! Just ask Maurizio Distefano Licensing (MDL), which has been appointed as worldwide licensing agent for Charlotte M., a young YouTuber who at 13 is already a … [Read more...] about Influencer Charlotte M Signs Maurizio Distefano As Licensing Agent
Last Chance To Have Your Say in TLL Licensing Survey
By Gary Symons TLL Editor in Chief Every year, The Licensing Letter surveys leaders in the licensing industry from our database of 30,000+ licensing agencies, licensors, product licensees and licensing professionals. The resulting data is then used to create our Special Reports that have been keeping our readers informed since 1978; the longest running database in the … [Read more...] about Last Chance To Have Your Say in TLL Licensing Survey
Skydance Animation Appoints IMG As Global Licensing Agency
Skydance Animation has appointed IMG as its global licensing representative for all animated releases, including its first two features, Luck directed by Peggy Holmes (Secret of the Wings, The Pirate Fairy) and Spellbound, directed by Vicky Jenson (Shrek). The multi-year deal will see IMG, a leading licensing agency, develop extensive product licensing portfolios for Skydance … [Read more...] about Skydance Animation Appoints IMG As Global Licensing Agency
TLL Editor To Speak On NFTs At RAVE ArtExpo New York
The Licensing Letter's Editor in Chief Gary Symons will join a panel at the RAVE ArtExpo New York, as the art world tries to unravel the mysteries of Non-Fungible Tokens, better known as NFTs. Appropriately entitled 'WTF are NFTs', the panel will do its best to explain what NFTs are, why they have driven digital art sales worth millions of dollars for previously unknown works, … [Read more...] about TLL Editor To Speak On NFTs At RAVE ArtExpo New York
Harold Chizick To Head Sales at Genius Brands
By Gary Symons TLL Editor in Chief The synergies from the recent acquisition of ChizComm by Genius Brands continue to show themselves, as the company has chosen ChizComm CEO and founder Harold Chizick as its president of global content sales, marketing and consumer products. The company says Chizick started in the new role this week and is responsible for steering the … [Read more...] about Harold Chizick To Head Sales at Genius Brands