Fragrance and beauty marketers SA Designer Parfums and Luxe Brands are teaming to acquire the Fredrick Fekkai luxury haircare brand and seven salons from Procter & Gamble. The acquisition is part of the companies’ plan to expand their portfolios through brand ownership and licensing to cover all major markets. Together they will launch an Ariana Grande fragrance throughout … [Read more...] about Two Buy Fredrick Fekkai
TLL
Peppa Pig Joins the $1 Billion Club
Preschool property Peppa Pig has become a $1 billion property. There was no official announcement. Officials of Entertainment One Ltd., which has licensed Peppa to more than 600 licensees worldwide, recently mentioned Peppa’s having sales above $1 billion in discussing the company’s earnings for the fiscal year ended March 31. Even if it was not delivered with fanfare, the news … [Read more...] about Peppa Pig Joins the $1 Billion Club
Who’s News
Leslie Ferraro, a 16-year Disney veteran most recently as EVP of Walt Disney Parks and Resorts, replaces Bob Chapek (current chairman of Parks and Resorts) as president of Disney Consumer Products where she will oversee global operations.Jim Gabel, president of Wolverine’s Performance Group, takes over day-to-day control of the Merrell brand after brand president Gene McCarthy … [Read more...] about Who’s News
Legal Trap to Avoid: Control Licensee Quality or Risk Losing Your Trademark
A winery’s only quality control is the occasional sip and knowing that the licensee’s winemaker has a “world class reputation” (Barcamerica Int’l USA Trust v. Tyfield Importers, (2002)); A bridal franchise collects no royalties and exerts no control over how licensees run their shops (Eva’s Bridal Ltd. v. Halanick Enterprises Inc., (2011)); An internet network trusts its … [Read more...] about Legal Trap to Avoid: Control Licensee Quality or Risk Losing Your Trademark
NFL Players Inc. to Co-Host TLL Pre-Show Breakfast in Vegas
NFL Players Inc. will co-host the annual TLL preshow networking breakfast in Las Vegas. The Licensing Letter’s 2015 State of the Licensing Industry is a free event limited to TLL subscribers that will take place at the Border Grill at Mandalay Bay at 8:00 A.M. on Monday June 8th. As the licensing and marketing arm of the NFL Players Association, the NFL Players Inc. provides … [Read more...] about NFL Players Inc. to Co-Host TLL Pre-Show Breakfast in Vegas
Movie Licensing 2016–2019: Comics to Account for Almost One-Third of All Titles
This is the era of the comic book movie, and that's unlikely to change any time soon. If the fact that Avengers: Age of Ultron took in $191 million in the U.S. in its opening weekend this month, en route to a projected $1 billion globally, isn't proof enough, consider this: TLL's chart of films with strong licensing potential scheduled for release in 2016 through 2019 shows 31 … [Read more...] about Movie Licensing 2016–2019: Comics to Account for Almost One-Third of All Titles
Meredith Deal Hurts Martha’s Licensing Revenues
It’s not a good thing. Martha Stewart Living Omnipedia Inc. reported a 49% loss in revenue ($17.1 million) for the first quarter. The losses, which weren’t entirely unexpected, were largely the result of lost advertising and subscription revenue on flagship Martha Stewart Living and Martha Stewart Weddings brands, which the company licensed to Meredith Corp. last year. The … [Read more...] about Meredith Deal Hurts Martha’s Licensing Revenues
From Brand to Art Work
Playboy’s teaming with Blitzway for a limited edition collection of art figurines designed by global artists featuring iconic Playboy images like the “Bunny” is the latest example of corporate brands being licensed to artists for art work. At $160 a pop, the Playboy deal is more about marketing than profit. “These deals promote artistic creation and give the brand a halo,” … [Read more...] about From Brand to Art Work
Kate Spade Expands in Latin America
Kate Spade & Co. will expand its cornerstone kate spade new york brand in Latin America through an exclusive distribution agreement with retailer and distributor Exclusive Brands International S. A. in 17 territories in Central and South America and the Caribbean. As a result, Kate Spade will no longer operate directly in Brazil. The move is in line with the fashion … [Read more...] about Kate Spade Expands in Latin America
Adidas Extends Bayern Munich Deal
Adidas AG added 10 years to its kit sponsorship with German soccer team and Bavarian neighbor Bayern Munich FC. The deal will now run through 2030. At a reported $1.1 billion, the deal is one of the richest in the sport, dwarfing Arsenal’s $47 million (£30 million) per year deal with Puma and Adidas’s own $47 million (£30 million) a year deal with new English Premiere League … [Read more...] about Adidas Extends Bayern Munich Deal