The Licensing Letter

Top Story

Jury Returns $23.5 Million Verdict in Favor of Moonbug Entertainment

By Gary Symons TLL Editor in Chief A jury has awarded Moonbug Entertainment $23.5 million after its successful lawsuit against competitor BabyBus Co. A jury earlier sided with Moonbug's claim that BabyBus infringed its copyright for its hit show CoComelon with a competing show called Super Jojo. After three days of deliberation, the jury came back with an award of $17.5 … [Read more...] about Jury Returns $23.5 Million Verdict in Favor of Moonbug Entertainment

Authentic Brands Group Partners With Peerless Clothing For Vince Fashion Brand

By Allison WatkinsonTLL ReporterAuthentic Brands Group has entered a long-term licensing partnership with Peerless Clothing International for the luxury fashion brand, Vince. Per the the terms of the agreement, Peerless will be responsible for designing, manufacturing and distributing Vince’s men’s clothing, dress shirts, neckwear and accessories across the U.S. and Canada."At … [Read more...] about Authentic Brands Group Partners With Peerless Clothing For Vince Fashion Brand

Feature: Is BIP Marketplace the Future of Licensing?

By Gary Symons TLL Editor in Chief The online licensing marketplace BIP could well be showing us the future of licensing, with more than 50 licensing deals logged to date. BIP is an online platform that helps licensors and licensees find each other, acting essentially as a matchmaker for the industry. The BIP licensing hub also features several tools that help in the deal … [Read more...] about Feature: Is BIP Marketplace the Future of Licensing?

Spin Master Unleashes New Pack of Toys for Paw Patrol

Spin Master has officially unveiled its new toy collection for the franchise's upcoming second feature film PAW Patrol: The Mighty Movie. The film is a Spin Master Entertainment production, produced in association with Nickelodeon Movies and Paramount Pictures. "Packed with jaw-dropping transformations, the PAW Patrol: The Mighty Movie toy collection will spark limitless … [Read more...] about Spin Master Unleashes New Pack of Toys for Paw Patrol

Jewel: The Licensing Agency Brings Beautiful Things to the World

Gary Symons TLL Editor in Chief Beauty appears to be the core philosophy behind Jewel Branding, a licensing agency whose primary goal is to bring beautiful things into the world and into our lives. The company was founded by CEO Julie Newman (pictured above), who wanted to create beautifully designed products that appealed to her, reasoning that if she loved it, so would … [Read more...] about Jewel: The Licensing Agency Brings Beautiful Things to the World

Concept One Releasing Magical Harry Potter Backpacks

TLL Staff Concept One Accessories will be releasing a line of backpacks, perfect for carrying your wand and other school supplies, for LA retailer Fred Segal. The new line of backpacks are being produced in partnership with Warner Bros. Discovery Global Consumer Products for release on Aug. 15,  2023. The line features a range of cross body and mini backpacks designed to give … [Read more...] about Concept One Releasing Magical Harry Potter Backpacks

Girls Soccer Network and Crayola Partner to Ignite Creativity

By Allison WatkinsonTLL ReporterCrayola has partnered with the Girls Soccer Network (GSN) as an expansion to the company's Art of Soccer campaign.Girls Soccer Network is a media company that has created a global online platform to provide soccer-related resources, training tools, news, community forums, advice and more to interested girls and women. “I’ve always loved it when … [Read more...] about Girls Soccer Network and Crayola Partner to Ignite Creativity

Must Read: Why Gap Hired ex-Mattel Exec As Its New CEO

By Gary Symons TLL Editor in Chief The apparel giant Gap Inc. has hired Mattel president and COO Richard Dickson as its new CEO, starting August 22. Gap is the largest specialty apparel company in the U.S., with a portfolio that includes Old Navy, Gap, Banana Republic and Athleta. However, like many other fashion companies, Gap suffered through the COVID-19 … [Read more...] about Must Read: Why Gap Hired ex-Mattel Exec As Its New CEO

FUBU Brings Fashion Sense to Scrubs for Health Workers

By Gary Symons TLL Editor in Chief The design house FUBU is putting the cool into workplace fashion with a new line of scrubs and workwear from licensee Green Town. The new collection is designed to be comfortable and durable, yet fashionable, with the line set for release in August. FUBU says the clothing will include the latest innovative, breathable  fabrications with … [Read more...] about FUBU Brings Fashion Sense to Scrubs for Health Workers