By Allison Watkinson TLL Reporter Electonic Arts is expanding the role of women's football in its upcoming video game, EA SPORTS FC 24. The most noteworthy new expansion is the addition of professional women's football players to the game's Ultimate Team mode. This will allow EA SPORTS FC 24 players to build squads featuring both male and female football stars from … [Read more...] about EA SPORTS Scores Goal For Gender Equality By Adding Women’s Football
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Sprayground Creates Backpacks Based on Reese’s Peanut Butter Cups
By Allison Watkinson TLL Reporter Hershey and Sprayground have released a licensed backpack based on the Reese’s Peanut Butter Cup candy brand. Sprayground is a streetwear fashion brand that designs high-quality backpacks, accessories, and apparel. Sprayground first captured worldwide attention when the ‘Hello My Name Is’ backpack debuted over 13 years ago. Sprayground … [Read more...] about Sprayground Creates Backpacks Based on Reese’s Peanut Butter Cups
Think Pink: Barbie Soundtrack Tops the Spotify Playlist
By Gary Symons TLL Editor in Chief Mattel's Barbie isn't just taking over the box office; she's taking over the Spotify music charts as well. The film Barbie has become a licensing phenomenon, with some observers estimating the film and doll franchise has lined up some 600 licenses this year. Among them is the Barbie soundtrack, a critically acclaimed collection featuring … [Read more...] about Think Pink: Barbie Soundtrack Tops the Spotify Playlist
Stan Lee NFTs Sell Out in Days After July 18 Debut
By Allison Watkinson TLL Reporter The Celebrating Stan Lee NFT collection by Kartoon Studios and VeVe has sold all 8,000 of its Stan Lee chibi collectibles. Kartoon Studios is a global creator, producer, distributor, marketer, and licensor of entertainment brands. Through a joint venture with POW! Entertainment, Kartoon Studios owns and manages the global rights to … [Read more...] about Stan Lee NFTs Sell Out in Days After July 18 Debut
San Diego Comic-Con Goes to Sea With Themed Ocean Cruise
By Allison Watkinson TLL Reporter San Diego Comic Convention has partnered with Entertainment Cruise Productions to launch a licensed experiential event called Comic-Con: The Cruise. Entertainment Cruise Productions is a cruise agency that has produced more than seventy-five full-ship charters for an extensive range of genres and brands. The agency's services include … [Read more...] about San Diego Comic-Con Goes to Sea With Themed Ocean Cruise
Perth Mint Creates Commemorative Coins for The Phantom
By Allison Watkinson TLL Reporter King Features Syndicate and The Perth Mint have partnered on an exclusive collection of commemorative coins for the comic book hero The Phantom. The licensing deal between the two companies was negotiated by Merchantwise, King Features’ Australian agent. “We are thrilled to bring King Features Syndicate’s The Phantom together with The … [Read more...] about Perth Mint Creates Commemorative Coins for The Phantom
Gamegenic to Produce Game Accessories for Star Wars: Unlimited
By Allison Watkinson TLL Reporter Gamegenic has partnered with Fantasy Flight Games and Lucasfilm on a game accessories line for the upcoming Star Wars: Unlimited trading card game. “We are thrilled to be working with the exceptionally creative team at Gamegenic for the accessories of our upcoming Star Wars: Unlimited game,” said Fantasy Flight Games head, Chris Gerber. … [Read more...] about Gamegenic to Produce Game Accessories for Star Wars: Unlimited
Transport for London in Apparel Partnership With London Spirit Cricket Team
By Allison Watkinson TLL Reporter London Spirit and Transport for London have entered an exclusive apparel partnership ahead of the third edition of The Hundred cricket sports tournament. London Spirit is a professional 100-ball men's and women's cricket team based in North London. The team represents the counties of Middlesex, Essex and Northamptonshire in The Hundred … [Read more...] about Transport for London in Apparel Partnership With London Spirit Cricket Team
Analysis: What’s Driving the Big Deal Between TikTok and Warner Music?
By Gary Symons TLL Editor in Chief Warner Music Group has announced what it calls a "first-of-its-kind" partnership, expanding its relationship with TikTok. Warner Music says the deal will result in TikTok getting access to a multi-year, multi-product license for the entire repetoire of music from Warner Recorded Music and Warner Chappell Music. Warner says the deal will … [Read more...] about Analysis: What’s Driving the Big Deal Between TikTok and Warner Music?
Advisory Bored Creates Metaverse Community to Display NFT Art
By Allison Watkinson TLL Reporter MetaGallery.Ltd. has officially launched the Advisory Bored Room, a 3D metaverse community dedicated to the Bored Ape brand. Located on the Spatial metaverse platform, the Advisory Bored Room is intended to provide a space for Bored Ape fans, brands and retailers to connect with the Advisory Bored. Formed by MetaGallery.Ltd, the … [Read more...] about Advisory Bored Creates Metaverse Community to Display NFT Art