By Allison Watkinson TLL Reporter London Spirit and Transport for London have entered an exclusive apparel partnership ahead of the third edition of The Hundred cricket sports tournament. London Spirit is a professional 100-ball men's and women's cricket team based in North London. The team represents the counties of Middlesex, Essex and Northamptonshire in The Hundred … [Read more...] about Transport for London in Apparel Partnership With London Spirit Cricket Team
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Analysis: What’s Driving the Big Deal Between TikTok and Warner Music?
By Gary Symons TLL Editor in Chief Warner Music Group has announced what it calls a "first-of-its-kind" partnership, expanding its relationship with TikTok. Warner Music says the deal will result in TikTok getting access to a multi-year, multi-product license for the entire repetoire of music from Warner Recorded Music and Warner Chappell Music. Warner says the deal will … [Read more...] about Analysis: What’s Driving the Big Deal Between TikTok and Warner Music?
Advisory Bored Creates Metaverse Community to Display NFT Art
By Allison Watkinson TLL Reporter MetaGallery.Ltd. has officially launched the Advisory Bored Room, a 3D metaverse community dedicated to the Bored Ape brand. Located on the Spatial metaverse platform, the Advisory Bored Room is intended to provide a space for Bored Ape fans, brands and retailers to connect with the Advisory Bored. Formed by MetaGallery.Ltd, the … [Read more...] about Advisory Bored Creates Metaverse Community to Display NFT Art
Acquisitions: Wildbrain Buys Out Pre-Production Animator House of Cool
By Allison Watkinson TLL Reporter The global entertainment company WildBrain has closed its acquisition of the pre-production animation studio, House of Cool. The acquisition is intended to expand and improve Wildbrain's pre-production capabilities for current and future animated series, specials and features. The co-founders of House of Cool, Wes Lui and Ricardo … [Read more...] about Acquisitions: Wildbrain Buys Out Pre-Production Animator House of Cool
Snoop Dogg Letting the Doggs Out With New Petwear Brand
By Gary Symons TLL Editor in Chief Perhaps it was inevitable that rap and licensing master Snoop Dogg would capitalize on his stage name for a successful pet product deal. Well, that day is here. This month Snoop Dogg announced his stylish pet wear brand Snoop Doggie Doggs, has massively expanded its retail presence, with the addition of seven new partners. Dogg … [Read more...] about Snoop Dogg Letting the Doggs Out With New Petwear Brand
Matte Black Coffee Brews Up a Bloody Collaboration With Viz Media
By Allison Watkinson TLL Reporter Matte Black Coffee and VIZ Media have partnered on a co-branded art installation, menu and merchandise collection inspired by BLEACH: Thousand-Year Blood War. Matte Black Coffee is an LA-based specialty coffee shop that features a distinctive black and white comic book-style design aesthetic, small food items, and coffee and cold brew … [Read more...] about Matte Black Coffee Brews Up a Bloody Collaboration With Viz Media
Princess Sam Annoints New Licensing Agents in Europe
By Allison Watkinson TLL Reporter Princess Sam Consumer Products has appointed two additional licensing agents for its Tara Duncan IP in key territories in Europe. The Tara Duncan brand was created by author and Princess Sam CEO, Sophie Audouin-Mamikonian as a series of fantasy adventure novels. Tara Duncan follows a magical girl from Earth who discovers she is heir … [Read more...] about Princess Sam Annoints New Licensing Agents in Europe
Ralph Lauren Designs Gamer Collection for G2 Esports
By Gary Symons TLL Editor in Chief If you needed any more proof esports has become a big deal in licensing, consider that high-end fashion house Ralph Lauren has been named as the exclusive fashion outfitter to the G2 Esports team. That's the kind of announcement you expect from Olympic national teams or FIFA, but with esports attendance and revenues soaring, smart licensees … [Read more...] about Ralph Lauren Designs Gamer Collection for G2 Esports
Analysis: Is India the Best Toy Manufacturing Alternative to China?
By: David Salvaraj Courtesy of Global Toy News There are currently three major toy manufacturing countries: China, India, and Vietnam. In this article, David Salvaraj (david.selvaraj@source4india.com) makes the case for his country, India as the world’s next big toy manufacturing hub. David, a familiar face at global trade shows, is an experienced India Toy Consultant for … [Read more...] about Analysis: Is India the Best Toy Manufacturing Alternative to China?
Metaverse Licensing: Futureverse Platform Closes on $54 Million Funding Round
By Allison Watkinson TLL Reporter The AI and metaverse startup company Futureverse has announced the close of its Series A funding round with $54 million dollars raised in total. The Series A funding round was led by the growth equity fund 10T Holdings and included participation from the Ripple blockchain network. "The metaverse has the potential to transform the way … [Read more...] about Metaverse Licensing: Futureverse Platform Closes on $54 Million Funding Round