By Allison Watkinson TLL Reporter WildBrain CPLG is restructuring its senior leadership team to focus the licensing agency's management expertise across key global territories, partnerships, finance and operations. The newly restructured senior leadership team includes four promotions and appointments across the company's international operations and licensing business. … [Read more...] about WildBrain CPLG Restructures Senior Leadership Team
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Former Moonbug Execs Launch 8 Lions Entertainment
TLL Staff Two veteran entertainment execs have teamed up to launch 8 Lions Entertainment, a new studio for kids and teens. The London-based "IP-growth and development company" was founded by Jill Esmat and Karine Ahton, both of whom previously worked in high profile roles at Moonbug Entertainment. Esmat, the CEO of 8 Lions, was most recently the Chief Revenue Officer at … [Read more...] about Former Moonbug Execs Launch 8 Lions Entertainment
Devolver Digital Appoints IMG for Fall Guys Licensing
By Allison Watkinson TLL Reporter Devolver Digital has appointed IMG as its exclusive licensing representative for the Fall Guys across the Middle East, Africa, Brazil and Europe, excluding Italy. Under the terms of the multi-year representation agreement, IMG will work closely with the teams at Devolver Digital and Epic Games to further expand the Fall Guys brand through a … [Read more...] about Devolver Digital Appoints IMG for Fall Guys Licensing
Jewel Signed On to Represent Sanderson Design Group
By Allison Watkinson TLL Reporter Jewel Branding & Licensing has signed a partnership with Sanderson Design Group to represent its brands in key markets around the world. Based in the UK, Sanderson Design Group is an interior furnishings company that designs, manufactures and markets luxury wallpapers, fabrics and paints, as well as licensing its designs for use on a wide … [Read more...] about Jewel Signed On to Represent Sanderson Design Group
Peanuts’ Licensing Program Sees Global Growth
By Allison Watkinson TLL Reporter WildBrain CPLG and Peanuts Worldwide are expanding the licensing program for the Peanuts brand with new cross-category partners in the UK, EMEA and India. “The much-loved Peanuts brand is a firm favourite with licensees in UK, Europe and India," said WildBrain CPLG VP, Meike de Vaere. "Apparel continues to thrive, and we’re also seeing some … [Read more...] about Peanuts’ Licensing Program Sees Global Growth
Fender Appoints Global Merchandising to Expand its Licensing Program
By Allison Watkinson TLL Reporter Fender Musical Instruments has appointed Global Merchandising Services as its new international licensing agent. Global Merchandising Services will operate as Fender's exclusive licensing agent for the UK and EMEA, as well as serving as a non-exclusive agent for additional regions across the globe. As its new licensing representative, Global … [Read more...] about Fender Appoints Global Merchandising to Expand its Licensing Program
SmileyWorld Collection on Shein Brings Happiness to Your Home
TLL Staff The global online retailer SHEIN has unveiled its second brand partnership with The Smiley Company, featuring the iconic SmileyWorld brand. "This exciting collaboration unveils a vibrant home and accessories line designed to infuse everyday fashion with a dose of positivity and fun," Shein says. Founded in 1972 by the French journalist and newspaper columnist … [Read more...] about SmileyWorld Collection on Shein Brings Happiness to Your Home
Feature: The Company Teaching the World to Smile
CEO Nicolas Loufrani Explains the Smiley Company's Largest Ever Expansion Plan By Gary Symons TLL Editor in Chief Sure, the world may be going through a tough time, between a series of catastrophic wars, a recent pandemic, and looming threats to democracy, but Nicolas Loufrani says there’s still a lot to smile about. In fact, the CEO of The Smiley Company argues there’s … [Read more...] about Feature: The Company Teaching the World to Smile
Shaquille O’Neal and Hershey’s Announce Shaq-A-Licious XL Gummies
By Allison Watkinson TLL Reporter Shaquille O’Neal has launched a partnership with Hershey's for a new line of oversized candies called Shaq-A-Licious XL Gummies. The Shaq-A-Licious XL Gummies line features two candy types called the Shaq-A-Licious Original and the Shaq-A-Licious Sour. Packaged in green and yellow, the Shaq-A-Licious Sour variety includes tangy pineapple, … [Read more...] about Shaquille O’Neal and Hershey’s Announce Shaq-A-Licious XL Gummies
Smart Move as Barbie Dumbs Down The Flip Phone
By Gary Symons TLL Editor in Chief If you're tired of 24/7 notifications and text messages, Barbie has the phone for you. Human Mobile Devices, Europe’s largest smartphone manufacturer, has partnered with with Mattel to create the Barbie Flip Phone. The new phone caters to Gen Z and Millennials, who have been seen to decrease their time on social media in recent … [Read more...] about Smart Move as Barbie Dumbs Down The Flip Phone