By Allison Watkinson TLL Reporter Crayola and S'well have launched a licensed reusable water bottle collection inspired by colorful Crayola crayons. The limited-edition Crayola x S’well collection includes seven Original bottles and three Traveler bottles in an assortment of Crayola-inspired solid colors and multi-colored patterns. "We are thrilled to partner with Crayola, a … [Read more...] about S’well and Crayola Collaborate on Colorful Water Bottle Collection
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Review: All Eyes on the Amazing Gunnar Gaming Glasses
By Gary Symons TLL Editor in Chief TLL has recently covered a variety of licensing deals involving the eyeglasses manufacturer Gunnar, and over the past two weeks, we’ve been experimenting with two versions of the company’s proprietary eyewear technology. Of course, TLL is not a consumer product publication; our audience is solely made up of licensing professionals, but … [Read more...] about Review: All Eyes on the Amazing Gunnar Gaming Glasses
Licensing Roundup: VP Fuels Apparel, Punk-Inspired Skateboards, and More
Shreddy Lyfe and VP Racing Fuels Launch Exclusive Apparel Collection VP Racing Fuels, a leader in high-performance fuels and additives, has teamed up with Shreddy Lyfe, a prominent action sports lifestyle brand, to unveil the VP Racing X Shreddy "Mix It!" apparel collection. The collaboration merges VP Racing's motorsport heritage with Shreddy Lyfe’s edgy style, creating … [Read more...] about Licensing Roundup: VP Fuels Apparel, Punk-Inspired Skateboards, and More
Dolly Parton and Scent Beauty Partner on Dolly Beauty Cosmetics
By Allison Watkinson TLL Reporter In a deal brokered by IMG, Dolly Parton and Scent Beauty are launching the inaugural makeup collection for their collaborative Dolly Beauty cosmetics line. An extension of Dolly Parton's previous partnership with Scent Beauty for licensed fragrances, the Dolly Beauty cosmetics line is kicking off with a new collection called Heaven’s Kiss … [Read more...] about Dolly Parton and Scent Beauty Partner on Dolly Beauty Cosmetics
Who’s News: Sesame Workshop Promotes Lesley Bourns to SVP of International Social Impact
By Allison Watkinson TLL Reporter Sesame Workshop has promoted Lesley Bourns to the role of SVP for the company's international social impact (ISI) department. In her new position at the company, Bourns will be responsible for overseeing the ISI department as it develops and executes international media-driven educational initiatives across several key outcome areas. These … [Read more...] about Who’s News: Sesame Workshop Promotes Lesley Bourns to SVP of International Social Impact
Copyright Law: Beyoncé Blocks Trump Campaign From Use of Song ‘Freedom’
By Gary Symons TLL Editor in Chief Beyoncé has blocked Donald Trump from using her song "Freedom," after the song was used for a Trump campaign video on social media. The singer-songwriter previously agreed to the use of "Freedom" for the opposing Kamala Harris campaign, where it has become essentially the theme song for the Democratic Party for the 2024 presidential … [Read more...] about Copyright Law: Beyoncé Blocks Trump Campaign From Use of Song ‘Freedom’
Revolutionizing Brand Management with JPatton and Direct Licensing Hub
TLL FEATURE In today’s ever-evolving licensing landscape, the need for a strategic approach to product and channel segmentation, along with the need for increased speed to market, can often create chaos for brands and agencies that lack the proper tools to effectively manage their licensing ecosystem. Brand and licensing managers are constantly seeking new ways to leverage … [Read more...] about Revolutionizing Brand Management with JPatton and Direct Licensing Hub
Wrangler and Hot Wheels Speed Into Streetwear Partnership
By Allison Watkinson TLL Reporter Mattel has launched a new partnership with the Wrangler apparel brand for a licensed streetwear collection inspired by Hot Wheels. Owned by Kontoor Brands, Wrangler is a US-based lifestyle and apparel brand that offers durable clothing collections inspired by cowboys and horse wranglers from western America. The Wrangler x Hot Wheels collection … [Read more...] about Wrangler and Hot Wheels Speed Into Streetwear Partnership
Spin Master Launches New Toy Line with YouTube Sensation Ms. Rachel
TLL Staff Spin Master has announced the launch of an exciting new toy collection created in partnership with Rachel Griffin-Accurso and Aron Accurso, the creators of the Ms. Rachel YouTube channel. This new line, developed in collaboration with Melissa & Doug, merges Ms. Rachel’s expertise in early childhood education with Spin Master’s innovative toy design. The … [Read more...] about Spin Master Launches New Toy Line with YouTube Sensation Ms. Rachel
Nyx Partners with Gordon and Holly Ramsay to Create Buttermelt Blush Cake
By Allison Watkinson TLL Reporter Nyx Professional Makeup has partnered with chef Gordon Ramsey and influencer Holly Ramsay for a promotional cake baking campaign based on the brand's Buttermelt Blush. The licensing partnership with the famous father-daughter duo features an exclusive Buttermelt Blush cake recipe by celebrity chef Gordon Ramsey that includes ingredients and … [Read more...] about Nyx Partners with Gordon and Holly Ramsay to Create Buttermelt Blush Cake