By Allison Watkinson TLL Reporter WK Kellogg has partnered with Thomas' Breads to launch a fruit-flavored, breakfast snack called Thomas’ Froot Loops Mini Bagels. The limited-edition Thomas’ Froot Loops Mini Bagels combine the sweet and crunchy flavors and textures of WK Kellog's Fruit Loops cereal with high-quality Thomas’ pre-sliced Mini-Bagels. “As the most important meal … [Read more...] about WK Kellogg and Thomas’ Debut Froot Loops Mini Bagels for Back-To-School Breakfasts
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Chili’s Grill & Bar Partners With Ziosk to Enhance Guest Experiences
By Allison Watkinson TLL Reporter Brinker International has partnered with Ziosk to bring its restaurant ordering and payment platform to all of its corporate-owned Chili’s Grill & Bar restaurants. Through this new licensing partnership, Chili’s has added Ziosk branded tablets to more than 1,100 of its restaurant locations across the United States. The addition of Ziosk … [Read more...] about Chili’s Grill & Bar Partners With Ziosk to Enhance Guest Experiences
Velveeta Teams Up with Bounce Sporting Club for Decadent Dining Collaboration
By Allison Watkinson TLL Reporter Velveeta has partnered with Bounce Sporting Club for a limited-edition WheelVeeta dining experience based on the viral food trend, Pasta alla Ruota. Available exclusively at Bounce Sporting Club restaurants, the licensed WheelVeeta menu item features steaming hot Velveeta Shells pasta served inside a massive tableside Velveeta cheese wheel. The … [Read more...] about Velveeta Teams Up with Bounce Sporting Club for Decadent Dining Collaboration
Perry Ellis International Signs Licensing Partnership with Pegasus Home Fashions
By Allison Watkinson TLL Reporter Perry Ellis International (PEI) has secured an agreement with Pegasus Home Fashions for a series of licensed home collections. Pegasus Home Fashions is a North American manufacturing company that focuses on producing high-quality utility bedding such as pillows, mattress pads, comforters and protectors. Per the terms of the licensing … [Read more...] about Perry Ellis International Signs Licensing Partnership with Pegasus Home Fashions
Dynamite Entertainment Unveils Licensed Comics with Warner Bros. Discovery
By Allison Watkinson TLL Reporter Dynamite Entertainment recently announced a slate of five officially licensed comic series based on entertainment franchises from Warner Bros. Discovery Global Consumer Products. The new licensed adaptations from Dynamite Entertainment will include official comic book series for The Herculoids, Thundarr the Barbarian, Dynomutt & Blue … [Read more...] about Dynamite Entertainment Unveils Licensed Comics with Warner Bros. Discovery
Who’s News: Beanstalk Appoints Ian Joynson as its UK Managing Director
By Allison Watkinson TLL Reporter Beanstalk has appointed long-standing employee, Ian Joynson, as the new managing director of the agency's UK office. In his new role at the company, Joynson will be responsible for managing Beanstalk's UK-based client accounts as well as overseeing the agency's operations across the EMEA territories. Joynson will also work alongside … [Read more...] about Who’s News: Beanstalk Appoints Ian Joynson as its UK Managing Director
Bush’s Beans and Mike’s Hot Honey Launch Sweet & Spicy Collaboration
By Allison Watkinson TLL Reporter Brandgenuity has secured a flavorful licensing collaboration between the Mike’s Hot Honey condiment brand and Bush's Beans. The partnership between the two brands has resulted in a sweet and spicy addition to Bush's Beans product portfolio called Bush’s Grillin’ Beans Hot Honey. “As two brands known for great flavor and bringing people together … [Read more...] about Bush’s Beans and Mike’s Hot Honey Launch Sweet & Spicy Collaboration
Jason Wu Launches Fashion Accessories with Concept One
By Allison Watkinson TLL Reporter Jason Wu has signed a licensing and distribution partnership with Concept One for a collection of fashionable handbags and leather accessories. Jason Wu is a celebrity fashion designer who produces a self-titled design brand that specializes in luxury apparel and accessories inspired by American sportswear and couture craftsmanship. “As a … [Read more...] about Jason Wu Launches Fashion Accessories with Concept One
Hidden Pigeon Company Up to Bat with New York Yankees Apparel
By Allison Watkinson TLL Reporter Hidden Pigeon Company has teamed up with New Era Cap and OT Sports for a co-branded hat and apparel collection with the New York Yankees. New Era Cap has created an adjustable baseball cap that combines the Yankees’ NY logo with images of Mo Willems’ The Pigeon and Elephant & Piggie characters dressed in the Yankees signature pinstripes.The … [Read more...] about Hidden Pigeon Company Up to Bat with New York Yankees Apparel
Banijay Kids & Family Boosts Mr Bean with Additional Licensing Agents
By Allison Watkinson TLL Reporter Banijay Kids & Family has appointed three new licensing sub-agents to represent the Mr. Bean entertainment brand and character IP. IMG will be responsible for representing Mr. Bean throughout Japan, South Korea and South East Asia. Spacetoon Licensing will manage Mr. Bean's licensing program, including live show rights, in the Middle East. … [Read more...] about Banijay Kids & Family Boosts Mr Bean with Additional Licensing Agents