By Allison Watkinson TLL Reporter Cognizant Major League Cricket (MLC) has secured a licensing sponsorship partnership with the Lexus automotive brand for the league's upcoming second season. MLC is the first professional Twenty20 cricket championship to operate in the US. Exclusively sanctioned by USA Cricket, MLC showcases players from around the globe. MLC's first … [Read more...] about Lexus Goes to Bat for Cognizant Major League Cricket League
Top Story
Licensing Street To Manage Licensing For Trustbridge Global
By Allison Watkinson TLL Reporter Trustbridge Global Media has appointed the Licensing Street agency to manage its global licensing and merchandising programs. Formed in 2016 by Trustbridge Partners, Trustbridge Global Media is an international company that focuses on the creation, development and distribution of high-quality entertainment content for children and young … [Read more...] about Licensing Street To Manage Licensing For Trustbridge Global
Budgy Smugglers: When You Just Really Wanna Wear Your Swim Trunks on the Tube
By Gary Symons TLL Editor in Chief The hilariously named swimsuit brand Budgy Smugglers is bringing out a new line based on the famed London Underground, or 'Tube'. The Budgy Smugglers announced they've gone Underground in a new partnership with Transport for London, releasing three new swim suits with imagery from the Tube. Inspired by the London Underground’s iconic … [Read more...] about Budgy Smugglers: When You Just Really Wanna Wear Your Swim Trunks on the Tube
Notorious Conor McGregor Featured in Launch of Stancé x UFC ‘Art Toys’
By Gary Symons TLL Editor in Chief The designer art toy company Stancé has signed a global partnership with the mixed martial arts organization UFC, creating limited edition designer toys. Stancé's first release will be a limited-edition collectible featuring The Notorious Conor McGregor. In a collaboration brokered by UFC's licensing agency, IMG, Stancé is working … [Read more...] about Notorious Conor McGregor Featured in Launch of Stancé x UFC ‘Art Toys’
King Features and Mad Cave Bring Flash Gordon Back to the Comics
By Allison Watkinson TLL Reporter King Features Syndicate is kicking off a new master publishing program for Flash Gordon in partnership with Mad Cave Studios and Papercutz. Created in 1934 by artist Alex Raymond, Flash Gordon is a science-fiction adventure comic franchise and superhero character IP that is owned by King Features Syndicate. To commemorate the character's 90th … [Read more...] about King Features and Mad Cave Bring Flash Gordon Back to the Comics
Mike’s Hot Honey Gives Montchevre Goat Cheese Some Sweet Heat
By Allison Watkinson TLL Reporter Saputo USA (SUSA) has debuted a licensed Montchevre goat cheese collaboration with Mike's Hot Honey at the Specialty Food Association’s Summer Fancy Food Show. Created in 2010 by Mike Hurtz, Mike's Hot Honey is an American condiment brand that uses 100% pure honey infused with real chili peppers. Mike initially sold the condiment in … [Read more...] about Mike’s Hot Honey Gives Montchevre Goat Cheese Some Sweet Heat
Kartoon Studios Launching Its Own Winnie-The-Pooh Franchise
By Gary Symons TLL Editor in Chief Move over Disney; the animation house Kartoon Studios is launching its own franchise for the A.A. Milne classic Winnie-The-Pooh. Today, the global studio announced new funding and critical new hires for the franchise, saying licensing and consumer products will be a major aspect of the program. The rights to the Winnie-The-Pooh … [Read more...] about Kartoon Studios Launching Its Own Winnie-The-Pooh Franchise
McDonald’s Loses ‘Battle of the Macs’ to Irish Burger Chain
By Gary Symons TLL Editor in Chief The Supermac's takeout chain from Ireland recently won a lengthy David vs. Goliath trademark battle against burger chain giant McDonald's. While Supermac's is certainly a local success, it certainly doesn't have the financial and legal oomph of McDonald's Restaurants, which retains the title as the world's largest takeout … [Read more...] about McDonald’s Loses ‘Battle of the Macs’ to Irish Burger Chain
Swizzels Brings the Love to Raise Funds For Alzheimer’s Society
By Allison Watkinson TLL Reporter Swizzels and the retail chain One Stop are selling pin badges based on Love Hearts candies to raise funds for the Alzheimer's Society. The deal, which was brokered by Blonde Sheep Licensing and Louis Kennedy, will see six pin badge designs being sold through One Stop locations. One Stop is a convenience store chain in the UK with … [Read more...] about Swizzels Brings the Love to Raise Funds For Alzheimer’s Society
Jennifer Garner’s Once Upon A Farm Partners With Angel City FC
By Gary Symons TLL Editor in Chief A new partnership shows actress Jennifer Garner emerging as a top financial supporter of the National Women's Soccer League. Garner is already a key investor in the NWSL team Angel City FC, and has now announced a new collaboration with the team through her children's nutrition company Once Upon A Farm. The football club and Once … [Read more...] about Jennifer Garner’s Once Upon A Farm Partners With Angel City FC