By Allison Watkinson TLL Reporter The US SailGP Team and fashion brand Tommy Hilfiger want to redefine the role of fashion in sailing, and the role of sailing in pop culture. Tommy Hilfiger just announced the signing of a multi-year partnership with the United States Sail GP Team, and will be its Official Lifestyle Apparel Partner. Founder Tommy Hilfiger himself, an avid … [Read more...] about Tommy Hilfiger Sets Course on Partnership With US SailGP Team
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Chupa Chups Announces Beautiful Partnership With The Ugly Duck
By Gary Symons TLL Editor in Chief Perfetti Van Melle Licensing just announced a new partnership with The Ugly Duck, melding the playfulness of Chupa Chups with the innovative design of TUD. The collaboration is intended to celebrate the fusion of nostalgia and contemporary design, creating collectibles that evoke the joy of childhood. Based in Dubai, The Ugly Duck … [Read more...] about Chupa Chups Announces Beautiful Partnership With The Ugly Duck
Who’s News: Bravado Announces Major Leadership Restructuring
By Allison Watkinson TLL Reporter Bravado, the merchandising and brand management division of Universal Music Group, has unveiled a new leadership structure for strategic growth. Bravado says the new leadership structure "aims to super serve Bravado’s roster of artists and brands and to continue to support the ever-growing company." Changes at Bravado will also … [Read more...] about Who’s News: Bravado Announces Major Leadership Restructuring
Take a Bite Out of Summer with Rugged Shark Week Clogs
By Gary Symons TLL Editor in Chief Rugged Shark and Discovery's Shark Week are teaming up for the second year in a row, as themed unisex clogs hit the shelves this week in Walmart stores across the US. Rugged Shark is a leading outdoor lifestyle brand, and their licensed Shark Week clogs were a big hit last year, prompting Warner Bros. Discovery Global Consumer Products … [Read more...] about Take a Bite Out of Summer with Rugged Shark Week Clogs
Toonz and Angel Studios Team Up On Anime Series
By Allison Watkinson TLL Reporter The global studio Toonz Media Group has joined with Angel Studios to distribute 'Gabriel and the Guardians', a series based on the Dead Sea Scrolls The epic fantasy series follows Gabriel, a Celestial Guardian tasked with protecting the Tree Eternal as he remains steadfast in his purpose while even his closest companions falter. He … [Read more...] about Toonz and Angel Studios Team Up On Anime Series
Authentic Brands Signs Key eCommerce Deal With Cart.com
By Gary Symons TLL Editor in Chief Retail giant Authentic Brands Group has just signed a major strategic agreement with Cart.com for marketing and ecommerce services. Cart.com is a leading provider of unified commerce and logistics solutions, which enable merchants to sell and fulfill wherever their customers are. Through the partnership, Cart.com will provide … [Read more...] about Authentic Brands Signs Key eCommerce Deal With Cart.com
Williams Racing and Memento Creating the Ultimate Collection for Race Fans
By Gary Symons TLL Editor in Chief Williams Racing has signed a licensing agreement allowing Memento Exclusives to sell official memorabilia, including full-scale F1 'show cars' and simulators. Memento is in an extremely exclusive corner of the sports collectibles market for fans with a need for speed and money to burn. Memento specializes in creating race training … [Read more...] about Williams Racing and Memento Creating the Ultimate Collection for Race Fans
The Met Releasing Art-Themed Accessories by Lele Sadoughi
By TLL Staff Lele Sadoughi is collaborating with The Metropolitan Museum of Art to release a licensed accessories collection. Marking Lele Sadoughi’s first collaboration in the arts, the licensed product range includes a variety of whimsical hair accessories, jewelry, handbags and more. “Working alongside The Metropolitan Museum of Art for our inaugural Met x Lele … [Read more...] about The Met Releasing Art-Themed Accessories by Lele Sadoughi
RHS and Bramblecrest Partner on Licensed Garden Furniture
By TLL StaffBramblecrest has been licensed by the Royal Horticultural Society (RHS) to produce an extensive outdoor furniture collection called 'RHS by Bramblecrest'. Bramblecrest is a UK-based design and wholesale company that offers branded garden furniture and accessories. The Bramblecrest garden furniture brand supplies over 300 trade and commercial accounts nationwide … [Read more...] about RHS and Bramblecrest Partner on Licensed Garden Furniture
Orient Express Brand Expanding Into Wider Travel Experiences
By Allison Watkinson TLL Reporter Accor and LVMH want the Orient Express to go off the rails ... but in a good way. Accor is a travel company that acquired Orient Express in 2022, while LVMH is one of the world's largest companies dedicated to the luxury market, working in categories like Wines & Spirits, Fashion & Leather Goods, Perfumes & Cosmetics, Watches … [Read more...] about Orient Express Brand Expanding Into Wider Travel Experiences