TLL Staff With Licensing Expo in full swing, it's a crazy busy week for licensing deals. Bravado has announced three new deals for three of the most iconic names in modern music; Volkswagen has signed on a new licensing agency, David Beckham is teaming up with Hugo Boss; Jazwares is playing with a giant, homicidal bunny rabbit, and we cover Paris Hilton's puppy … [Read more...] about Licensing Roundup: Bravado Gets Stoned, BOSS Bends It Like Beckham
Top Story
New Kidazzle Company Named Master Toy Partner for Iyanu Animated Series
By Allison Watkinson TLL Reporter Kidazzle has announced its official launch alongside its appointment as master toy licensee for Lion Forge Entertainment’s upcoming animated series, Iyanu. Under the multi-year master toy partnership, Kidazzle will be responsible manufacturing and marketing an extensive range of toys inspired by characters and settings from the Iyanu franchise. … [Read more...] about New Kidazzle Company Named Master Toy Partner for Iyanu Animated Series
Study Says Licensed Merch Sales Hits Record $356.5B in 2023
Licensing International Releases Executive Summary of 2024 Global Licensing Industry Study By Gary Symons TLL Editor in Chief Global sales for licensing hit a new high in 2023 of $356.5 billion, up 4.6% increase over the previous year, according to a new study released by Licensing International. The global licensing association has just unveiled the executive summary … [Read more...] about Study Says Licensed Merch Sales Hits Record $356.5B in 2023
Beanstalk Brews Guinness-Flavored Beef Jerky for Diageo
By Allison Watkinson TLL Reporter Diageo North America has partnered with 3 Elizabeths to launch a licensed beef jerky product inspired by the Guinness stout brand. First established in 1759, Guinness stout beer is crafted using high-quality hops, yeast, water and roasted & malted barley. Guinness products are currently brewed in 49 countries worldwide and available for … [Read more...] about Beanstalk Brews Guinness-Flavored Beef Jerky for Diageo
Must Read: McDonald’s Picks IMG To Grow Global Licensing
By Gary Symons TLL Editor in Chief The world's top restaurant chain, McDonald's, just assigned top licensing agency IMG to grow its global brand. IMG has announced a new, multi-year agreement, making it McDonald's exclusive licensing agency. IMG says it will be working closely with the McDonald's team to develop a wide range of licensed products and experiences … [Read more...] about Must Read: McDonald’s Picks IMG To Grow Global Licensing
Brands with Influence Named Global Licensing Rep for Stan & Gran
By Allison Watkinson TLL Reporter Brands with Influence (BWI) has been named the global licensing representative for the Jellyfish Originals animated series, Stan & Gran. The Stan & Gran animated kids' series is currently being co-produced by Jellyfish Originals, Xentrix Studios and the series creator, Jollywise Media. The series is scheduled to premiere in 2025 on … [Read more...] about Brands with Influence Named Global Licensing Rep for Stan & Gran
Cartoon Saloon Focused on Puffin Rock Film at Licensing Expo
TLL Staff Cartoon Saloon Brand Development hit the floor at Licensing Expo this week, after the release of their pre-school movie, Puffin Rock and The New Friends. Cartoon Saloon is a renowned animation studio from Ireland, with five Academy Award and two Golden Globe nominations and many award wins including BAFTA and Emmy titles. The new film is now available to rent or … [Read more...] about Cartoon Saloon Focused on Puffin Rock Film at Licensing Expo
All The Winners of the 2024 Licensing Excellence Awards
By Gary Symons TLL Editor in Chief Licensing Expo started off with a bang as the winners of the 2024 Licensing Excellence Awards were unveiled by Licensing International. The winners were selected from 197 finalists in 32 categories. More than 800 submissions were received, narrowed down by an expert global judging panel of 200 judges from 20 countries. The … [Read more...] about All The Winners of the 2024 Licensing Excellence Awards
Brand Liaison Hired by 4-Year-Old CEO to Rep Wynnie Bynnie
By Gary Symons TLL Editor in Chief No, that's not a typo in the headline. The Brand Liaison licensing agency as just hired by 4-year-old CEO Wynnie Chapman and her 'mom-preneur' Hailee to represent their hair care brand Wynnie Bynnie. The Brand Liaison is one of America's top licensing agencies, representing both licensors and licensees in the categories of Fashion, … [Read more...] about Brand Liaison Hired by 4-Year-Old CEO to Rep Wynnie Bynnie
Casey Collins to Head Global Licensed Consumer Products at Hasbro
By Gary Symons TLL Editor in Chief Toyco giant Hasbro has promoted Casey Collins to head its sprawling licensed consumer products program worldwide. Collins was named as the new President of Global Licensed Consumer Products and Partnership/Alliances. Hasbro says that in this new position Collins will be focused on managing Hasbro’s key, high-level strategic partnerships, … [Read more...] about Casey Collins to Head Global Licensed Consumer Products at Hasbro