The Licensing Letter

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Aurora World and Hasbro Partner for Peppa Pig Plush

By Allison Watkinson TLL Reporter Aurora World has signed a licensing agreement with Hasbro to develop and manufacture a line of Peppa Pig plush in North America. First established in 1981, Aurora World is a global company that creates plush toys and gifts based on licensed character and entertainment brands. The company offers an extensive range of licensed plush … [Read more...] about Aurora World and Hasbro Partner for Peppa Pig Plush

Choco Milk Signs Beanstalk as its Licensing Representative

By Allison Watkinson TLL Reporter Beanstalk Latin America has partnered with Choco Milk to develop a licensing program that will extend the brand into new product categories. Through the terms of the agreement, Beanstalk will work to secure licensing partnerships that will leverage Choco Milk's rich flavor profile and official brand mascot, Pancho Pantera. The initial … [Read more...] about Choco Milk Signs Beanstalk as its Licensing Representative

Lion Forge’s Iyanu Brings a Global Opportunity to Toy Fair

By Gary Symons TLL Editor in Chief Once in a while we at TLL see a property that poses a great opportunity for licensees that we just have to point out. The BBC smash hit Bluey was a great example, as that program, which we featured heavily at successive Licensing Expos, has exploded to become one of the top children's shows in the world. A new show debuting on … [Read more...] about Lion Forge’s Iyanu Brings a Global Opportunity to Toy Fair

Sesame Workshop and Discovery Education Launch Licensed Early Learning Resources

By Allison Watkinson TLL Reporter Sesame Workshop and Discovery Education have created a new collection of Sesame Street branded resources within Discovery's Espresso platform. The resources will utilize licensed characters from Sesame Workshop's portfolio of children's entertainment brands, alongside research-based content from the non-profit organization's … [Read more...] about Sesame Workshop and Discovery Education Launch Licensed Early Learning Resources

Target Introduces Disney and Marvel Pillowfort Products

By Allison Watkinson TLL Reporter Disney and Marvel have partnered with Target for an extensive collection of kids bedding products under the retail company's Pillowfort brand. Based on both Disney Princesses and Marvel Super Heroes, the licensed products were created in collaboration with Target's in-house product design team. "The addition of the Disney Princess and … [Read more...] about Target Introduces Disney and Marvel Pillowfort Products

Ann Buckingham, Maria Ancieta-Risher Stomp Into Licensing Roles With OAK9

TLL Staff OAK9 Entertainment has announced its expansion into licensing, appointing seasoned executives Ann Buckingham and Maria Ancieta-Risher to lead the program. The move follows the company’s recent global distribution deal for its flagship animated franchise, Stomp! Stomp! Rhinos! Buckingham and Ancieta-Risher bring extensive experience in licensing and brand … [Read more...] about Ann Buckingham, Maria Ancieta-Risher Stomp Into Licensing Roles With OAK9

Toonz Media Group and Gummybear Name Master Toy Partner for Gummibär

By Allison Watkinson TLL Reporter Toonz Media Group and Gummybear International have signed United Smile as the new master toy licensee for Gummibär and Friends. First launched in 2020, United Smile is an international company that designs and distributes toys and games through its global network of strategic retail partners. "We’re excited to team up with United … [Read more...] about Toonz Media Group and Gummybear Name Master Toy Partner for Gummibär

RHS and Arthur Jack Launch Co-Branded Water Collection Butts

By Allison Watkinson TLL Reporter The RHS and Arthur Jack & Co have partnered to develop and launch a high-quality gardening cistern for consumers across the UK. Also known as a water butt, the licensed gardening cisterns are hand-crafted from heavy-gauge galvanised steel and waterproof mastic by the Arthur Jack development team. “For our very first foray into … [Read more...] about RHS and Arthur Jack Launch Co-Branded Water Collection Butts

Surge Brands Named Licensing Agent for Cookie Dough Bites

By Allison Watkinson TLL Reporter Surge Brands has been appointed by Taste of Nature as the global licensing agent for Cookie Dough Bites candy. As Cookie Dough Bites' representative, Surge Brands will oversee the development of a global licensing program that will focus on introducing products across multiple retail categories. These categories will include protein … [Read more...] about Surge Brands Named Licensing Agent for Cookie Dough Bites