By Allison Watkinson TLL Reporter Jazwares has announced plans to open a new wholly-owned office in Bilbao, Spain as part of the company’s European expansion initiative. Scheduled to open in 2025, the new Jazwares office location will be responsible for servicing the company's retail partners throughout the Iberian market using a direct supply retail operations model. To … [Read more...] about Jazwares Expands in Europe with New Office for Iberia Region
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LoCoco Licensing Has Oodles of Moodles to Share at Expo
By Gary Symons TLL Editor in Chief If you're having a rough time at Expo this year, maybe drop by the LoCoco Licensing booth where you can spend some time with Moodles. LoCoco is representing the innovative emotional plush and doll line Moodles, an award-winning toy that has been strongly endorsed by parents, educators and child therapists. The toy line was formerly … [Read more...] about LoCoco Licensing Has Oodles of Moodles to Share at Expo
Who’s News: Hidden Pigeon Company Announces Two New Executive Appointments
By Allison Watkinson TLL Reporter Hidden Pigeon Company (HPC) has appointed Tori Cook as its new SVP of franchise management and Paula Allen as its new publishing consultant. Founded in early 2023 by children’s author Mo Willems, Stampede Ventures and RedBird Capital Partners, HPC is an entertainment media company that focuses on expanding Willems IP to reach new platforms and … [Read more...] about Who’s News: Hidden Pigeon Company Announces Two New Executive Appointments
Brand Central Gets a Slice of Licensing Heaven With Domino’s Deal
By Gary Symons TLL Editor in Chief Top global pizza brand Domino's has selected Brand Central LLC as its first ever exclusive licensing agency for the United States market. Brand Central is not only a TLL Top 5 global licensing agency, but is also one of the Big Three when it comes to food and beverage licensing. It will now partner with Domino's to extend the … [Read more...] about Brand Central Gets a Slice of Licensing Heaven With Domino’s Deal
BBC Studios Renews Bluey Licensing Partnership with Moose Toys
By TLL Editorial Staff BBC Studios has renewed its ongoing global licensing partnership with Moose Toys for the Bluey entertainment brand. Moose Toys is a global company that designs, develops and manufactures a broad range of products across categories like action figures, collectibles, crafts, dolls, games, plush, preschool, youth electronics and more. The updated licensing … [Read more...] about BBC Studios Renews Bluey Licensing Partnership with Moose Toys
Cirque du Soleil Swings Into Perfumery with First Licensed Fragrance
By Allison Watkinson TLL Reporter The Cirque du Soleil Entertainment Group has partnered with Flower Shop Perfumes to launch its first officially licensed fragrance, called L'eau de Parfum. The licensed Cirque de Soleil fragrance was crafted by Flower Shop Perfumes in partnership with DSM-Firmenich and professional perfumer, Alexis Grugeon. Grugeon has previously contributed to … [Read more...] about Cirque du Soleil Swings Into Perfumery with First Licensed Fragrance
Licensing Roundup: Landslide of Deals as Expo Approaches
TLL Staff 'Tis the season for licensing deals, and this week there are too many deals to count as companies rush to put their best foot forward for the upcoming Licensing Expo in Las Vegas. Here's a quick hit list of selected deals: Dolly Parton Gets All Dolled Up With Krispy Kreme Donuts When it comes to pairing “sweets” for the first time, it doesn’t get any sweeter … [Read more...] about Licensing Roundup: Landslide of Deals as Expo Approaches
Who’s News: Rockstar Licensing Exec Lisa Streff Joins Global Merchandising
By Gary Symons TLL Editor in Chief Global Merchandising Services just made a key appointment, hiring music licensing veteran Lisa Streff as SVP of Licensing and Brand Development for North America. Streff is considered a rockstar in the music licensing industry, having worked with many of the world's top acts. Streff was previously the SVP of Global Licensing and … [Read more...] about Who’s News: Rockstar Licensing Exec Lisa Streff Joins Global Merchandising
Brandgenuity to Represent Top Snack Brand Brownie Brittle
By Allison Watkinson TLL Reporter Licensing agency Brandgenuity has been selected as the exclusive licensing agency of record for Brownie Brittle, by Second Nature Brands, a national leader in snacks and treats. Brownie Brittle is America’s number one brownie snack brand, known for its rich, gourmet brownie taste with a crisp cookie crunch, perfect for on-the-go, … [Read more...] about Brandgenuity to Represent Top Snack Brand Brownie Brittle
Cronus Global and Kung Fu Tea Kicking It at Licensing Expo
By Gary Symons TLL Editor in Chief Cronus Global will be showcasing the bubble tea chain Kung Fu Tea for the first time ever at this year's Licensing Expo. Kung Fu Tea is known as the brand that puts a bit more punch into tea time. It's the largest bubble tea company in North America, with a large and dedicated following. This year visitors to Cronus Global’s booth … [Read more...] about Cronus Global and Kung Fu Tea Kicking It at Licensing Expo