The Licensing Letter

Sports

Spin Master Goes Full Throttle With Supercross Toy Line

Spin Master Corp. has partnered with Feld Entertainment to get its motor runnin' with a multiyear, global master toy license for the Supercross off-road motorcycle racing series. Created with Spin Master's innovative toy designs, the companies say the first wave of Supercross toys will deliver greater authenticity for kids, collectors and fans of the racing brand. Feld … [Read more...] about Spin Master Goes Full Throttle With Supercross Toy Line

Fanatics & Lids Reach Long-Term Deal With BNED

The sports merchandise company Fanatics has added to its long list of critical deals in 2020 with a long-term merchandising partnership with Barnes & Noble Education Inc. (BNED), the campus store division of the Barnes & Noble parent company. Fanatics will offer BNED campus stores an expanded product selection and a direct-to-consumer platform. Fanatics' partly-owned … [Read more...] about Fanatics & Lids Reach Long-Term Deal With BNED

Bruce Lee and Me: Apparel that Honors the Past While Making a Better Future

Guest Column by Kareem Abdul-Jabbar Aristotle said that a friend is a single soul dwelling in two bodies. Bruce Lee and I were friends like that but, man, our two bodies couldn’t have been more different. Bruce was a 5’8” Chinese-American martial artist and I was a 7’2” African-American basketball player. There were other differences: he was raised in Hong Kong, I was raised in … [Read more...] about Bruce Lee and Me: Apparel that Honors the Past While Making a Better Future

Logo Brands Hits a Homer With MLB Agreement

Logo Brands, Inc. has entered into a new licensing agreement with Major League Baseball, granting the company rights to manufacture, produce and distribute MLB-branded throws, pillows and coozies to all retail channels. Logo Brands will make MLB merchandise available through Walmart, Target, Dick's Sporting Goods, Academy Sports, Bed Bath & Beyond, Fanatics and many other … [Read more...] about Logo Brands Hits a Homer With MLB Agreement

Casetify Kicks-Off Bruce Lee Collaboration

Casetify has announced the latest partnership from its collaboration program, inspired by film star and martial arts legend Bruce Lee. The new collection spans an wide ranging lineup of tech accessories and limited-edition lifestyle products commemorating what would have been Lee’s 80th birthday. In the Bruce Lee x Casetify collection, Casetify introduces Lee-inspired motifs … [Read more...] about Casetify Kicks-Off Bruce Lee Collaboration

Jordan Brand Partners With UCLA

UCLA Athletics has announced a six-year agreement with NIKE, Inc. to make Nike and Jordan Brand the Bruins’ official athletic footwear, apparel and equipment provider beginning July 1, 2021. “UCLA is elite, and our student-athletes deserve every resource in their pursuit of excellence. We sought to partner with the best in the world; that is Nike and Jordan Brand,” says UCLA … [Read more...] about Jordan Brand Partners With UCLA

Fanatics Acquires WinCraft as Founder Retires

Sports licensing giant Fanatics has acquired WinCraft, the industry's largest hard goods licensee, after the recent news its chairman Dick Pope is retiring from the company he founded in 1961. The deal would provide Fanatics an even larger footprint in the sports merchandise sector and increases its presence in the hard goods side of the business. The purchase includes … [Read more...] about Fanatics Acquires WinCraft as Founder Retires

Hasbro Gets a Kick Out of Partnership With World Taekwondo Federation

Toy and kids branding giant Hasbro has formed a multi-territory agreement that will see its popular animated property, PJ Masks, join forces with the World Taekwondo Federation for a partnership designed to engage children around the world in the Korean martial art. The campaign, called Get Active with the PJ Masks, will feature 12 World Taekwondo top athletes. The campaign … [Read more...] about Hasbro Gets a Kick Out of Partnership With World Taekwondo Federation

BSN Sports Expands Baseball, Softball Offerings With Scout Hub, Under Armour

BSN Sports this week announced a new partnership with The Scout Hub in conjunction with its long-standing brand partner Under Armour. Through this partnership, baseball and softball organizations utilizing The Scout Hub will benefit from team apparel and equipment discounts, as well as dedicated product selection serviced by BSN SPORTS. The Scout Hub provides … [Read more...] about BSN Sports Expands Baseball, Softball Offerings With Scout Hub, Under Armour