If you’ve ever netted a big fish, you probably know the Lew’s Holdings family of brands around fishing and outdoor equipment. Now the American gear company is making a major move to change its branding. Lew’s Holdings Corp. said that in an effort to present a globally united front for the family of brands, it plans to transition from Lew’s Holdings Corporation to Rather … [Read more...] about Fishing Brand Lew’s To Adopt New Branding as Rather Outdoors in 2021
Sports
Licensed Ecommerce Sales Jump 3.5%, Outpacing B&M Channel Growth in 2019
Contact the editor at karina@plainlanguagemedia.com Licensed retail sales in the U.S. and Canada were up 3.2% in 2019, with ecommerce sales outpacing the industry average at 3.5% growth and sales through brick and mortar channels up 3.0% per TLL’s Annual Licensing Business Survey. Of the total $114.0 billion in licensed retail sales estimated in the territory, sales … [Read more...] about Licensed Ecommerce Sales Jump 3.5%, Outpacing B&M Channel Growth in 2019