The Licensing Letter

Sports

Sports-based Licensing Stumbles with 1.4% Growth in the U.S. & Canada

Contact the editor at karina@plainlanguagemedia.com Licensed retail sales of sports-based merchandise grew 1.4% to reach $16.1 billion in the U.S. & Canada in 2018. At just $222 in dollar gowth, 2018 marked the slowest year of growth since 2010, when sales dipped -2.8% from the previous year. Since then, growth has averaged about 3.9% each year (or almost $540 million a … [Read more...] about Sports-based Licensing Stumbles with 1.4% Growth in the U.S. & Canada

M&A: New Faces, Same Places

Contact the editor at karina@plainlanguagemedia.com Penske Media Corp. (PMC) purchases the last remaining 49% stake in Rolling Stone from BandLab Technologies, giving it full ownership over the magazine brand, including all event and licensing rights, as well as the parallel entity Rolling Stone Intl. Other PMC properties available for licensing include Variety, Deadline … [Read more...] about M&A: New Faces, Same Places

Tom Brady Leads Licensed NFL Player Sales in 2018-19

Contact the editor at karina@plainlanguagemedia.com No matter what happens out in the field, the real MVP of the 2018-19 NFL season is—quite literally—Tom Brady, according to both the NFLPA's top 50 players list and NFLshop.com's list of top-selling jerseys. Speaking of the Superbowl, the New England Patriots and the Los Angeles Rams contributed three players each to the … [Read more...] about Tom Brady Leads Licensed NFL Player Sales in 2018-19