Contact the editor at karina@plainlanguagemedia.com When it comes to generating licensed retail sales, quarterbacks dominate the playing field. Quarterbacks dominated this year's NFPLA top 50 players list, taking nearly half of the top 50 slots with 46% share in the 2018-19 season—with six of the top 10 players occupying that position. They were followed by wide receivers … [Read more...] about What’s Your Position? Offensive Players Lead NFL Licensed Retail Sales
Sports
Seahawks, Cowboys Home to the Best-Selling NFL Players
Contact the editor at karina@plainlanguagemedia.com The Seattle Seahawks and Dallas Cowboys were the most popular teams to show up on the NFLPA's top 50 players list from the 2013-14 through to the 2018-19 NFL seasons. Here's the top 10 list: 1. Seattle Seahawks: 25 1. Dallas Cowboys: 25 2. Pittsburgh Steelers: 21 3. Green Bay Packers: 18 4. New England Patriots: 15 5. Denver … [Read more...] about Seahawks, Cowboys Home to the Best-Selling NFL Players
Ecommerce, Venue Channels Drive Sports-based Growth in U.S./Canada
Contact the Editor at karina@plainlanguagemedia.com. Of the $15,915 million in licensed retail sales attributable to sports-based brands in the U.S./Canada, almost 80% is from traditional brick-and-mortar sales, according to TLL's Annual Licensing Business Survey. The remainder—mostly comprised of ecommerce at 12.0% share, institutional/venue at 8.4%, and mail order at 1.0%, … [Read more...] about Ecommerce, Venue Channels Drive Sports-based Growth in U.S./Canada
A New Kind of Constellation, Stage Shows & Sporting Events
Contact the editor at karina@plainlanguagemedia.com. As part of its 10th year anniversary celebrations, Toho's Godzilla gets a constellation courtesy of NASA and scientists with NASA’s Fermi Gamma-ray Space Telescope. While the most well-known 88 constellations, such as Orion and Cassiopeia, are devised by International Astronomical Union (IAU), the staff of NASA’s Goddard … [Read more...] about A New Kind of Constellation, Stage Shows & Sporting Events
Sales of Sports-based Licensed Goods Up 2.7% Worldwide in 2017
Contact the Editor at karina@plainlanguagemedia.com. Worldwide licensed retail sales of sports-based merchandise reached $21,154 million in 2017, according to TLL's Annual Licensing Business Survey. The bulk of that growth came from the U.S./Canada, where sales swelled 3.2% to reach $15,915 million—or three-fourths of the total worldwide figure. International sports-based … [Read more...] about Sales of Sports-based Licensed Goods Up 2.7% Worldwide in 2017
Roundup: M&A & Partnerships
Contact the Editor at karina@plainlanguagemedia.com. New Media Frontiers At a London event, Viacom CEO Bob Bakish shared that the company is looking at launching a branded AVOD portal that will draw in viewers by providing them with free digital content. Viacom will not, however, "follow Disney down the path of developing a Netflix-type streaming service because of the massive … [Read more...] about Roundup: M&A & Partnerships
Roundup: M&A & Legal
Contact the Editor at karina@plainlanguagemedia.com. Spanish soccer league LaLiga and Relevent, a multinational media, sports and entertainment group, craft a 15 year-long, equal joint venture to promote soccer in the U.S. and Canada. LaLiga will bring the first regular season clubs match to the U.S., dubbed LaLiga North America. LaLiga North America is LaLiga's exclusive … [Read more...] about Roundup: M&A & Legal
Olympics Licensing: PyeongChang, Tokyo & Beijing
By: Karina Masolova. Contact the Editor at karina@plainlanguagemedia.com. Long before an Olympic Games begins, its officially licensed merchandising program is pivotal in generating excitement. The selection process and final announcement of an official mascot, the launch of unique merchandise, and the sale of souvenirs all serve to project the host city's message on to the … [Read more...] about Olympics Licensing: PyeongChang, Tokyo & Beijing
Experiential Activations
A new cross-media fitness campaign from Disney and Aspics features a series of "super work-out" videos, in-store activations, and a footwear collection all meant to celebrate the release of Incredibles 2. Mixed martial arts organization UFC and AirAsia, its sponsor and presenting sponsor of UFC Fight Night Singapore, launch the first UFC-branded livery on an AirAsia Airbus … [Read more...] about Experiential Activations
M&A & Restructuring
Newell Brands continues its restructuring efforts under an expanded accelerated transformation plan, which includes the divesting of two more brands and applying all after-tax proceeds (an estimated $10 billion) from its divestitures to debt. Jostens and Pure Fishing are added to the chopping block along with non-core businesses Rubbermaid Commercial Products, Rubbermaid … [Read more...] about M&A & Restructuring