By Allison Watkinson TLL Reporter Reese's has partnered with professional basketball player Angel Reese for a collaborative merchandise collection. Designed in collaboration with the IP and commerce platform Athlete Studio, the licensed merchandise includes three exclusive product drops inspired by Angel Reese, Reese's Pieces and Reese's peanut butter cups. The licensing … [Read more...] about Reese’s and Basketball All-Star Angel Reese Team Up for Slam Dunk Merch Collection
Sports
Hidden Pigeon Company Up to Bat with New York Yankees Apparel
By Allison Watkinson TLL Reporter Hidden Pigeon Company has teamed up with New Era Cap and OT Sports for a co-branded hat and apparel collection with the New York Yankees. New Era Cap has created an adjustable baseball cap that combines the Yankees’ NY logo with images of Mo Willems’ The Pigeon and Elephant & Piggie characters dressed in the Yankees signature pinstripes.The … [Read more...] about Hidden Pigeon Company Up to Bat with New York Yankees Apparel
WNBA Scores Two Licensing Deals With Bumble and New Balance
By Gary Symons TLL Editor in Chief The WNBA's soaring popularity with viewers has enabled the league to sign two new all-star deals, with New Balance and the dating app Bumble. The New Balance partnership launched just before the AT&T WNBA All-Star event in Phoenix, AZ from July 18–July 20, while the Bumble partnership was officially launched during the … [Read more...] about WNBA Scores Two Licensing Deals With Bumble and New Balance
Glossier Named Official Partner for USA Women’s National Basketball Team
By Allison Watkinson TLL Reporter USA Basketball has announced a licensing partnership with Glossier to become an official beauty sponsorship partner for the USA Women's National Team. As part of the partnership, Glossier will gift the players from the 2024 USA Basketball Women's National Team with packages of skincare, makeup and beauty products that will coincide with the … [Read more...] about Glossier Named Official Partner for USA Women’s National Basketball Team
Topps Signs Trading Card Deal With Negro League Star Josh Gibson
By Gary Symons TLL Editor in Chief Just weeks after the MLB officially accepted Negro League stats, Topps and Fanatic Collectibles have signed a multi-year deal with the estate of star player Josh Gibson. As well, Topps will include Gibson in the Topps MLB at Rickwood Field series this month, ensuring the legacy of Josh Gibson will continue to be told in the form of … [Read more...] about Topps Signs Trading Card Deal With Negro League Star Josh Gibson
Lexus Goes to Bat for Cognizant Major League Cricket League
By Allison Watkinson TLL Reporter Cognizant Major League Cricket (MLC) has secured a licensing sponsorship partnership with the Lexus automotive brand for the league's upcoming second season. MLC is the first professional Twenty20 cricket championship to operate in the US. Exclusively sanctioned by USA Cricket, MLC showcases players from around the globe. MLC's first … [Read more...] about Lexus Goes to Bat for Cognizant Major League Cricket League
Notorious Conor McGregor Featured in Launch of Stancé x UFC ‘Art Toys’
By Gary Symons TLL Editor in Chief The designer art toy company Stancé has signed a global partnership with the mixed martial arts organization UFC, creating limited edition designer toys. Stancé's first release will be a limited-edition collectible featuring The Notorious Conor McGregor. In a collaboration brokered by UFC's licensing agency, IMG, Stancé is working … [Read more...] about Notorious Conor McGregor Featured in Launch of Stancé x UFC ‘Art Toys’
Jennifer Garner’s Once Upon A Farm Partners With Angel City FC
By Gary Symons TLL Editor in Chief A new partnership shows actress Jennifer Garner emerging as a top financial supporter of the National Women's Soccer League. Garner is already a key investor in the NWSL team Angel City FC, and has now announced a new collaboration with the team through her children's nutrition company Once Upon A Farm. The football club and Once … [Read more...] about Jennifer Garner’s Once Upon A Farm Partners With Angel City FC
Tommy Hilfiger Sets Course on Partnership With US SailGP Team
By Allison Watkinson TLL Reporter The US SailGP Team and fashion brand Tommy Hilfiger want to redefine the role of fashion in sailing, and the role of sailing in pop culture. Tommy Hilfiger just announced the signing of a multi-year partnership with the United States Sail GP Team, and will be its Official Lifestyle Apparel Partner. Founder Tommy Hilfiger himself, an avid … [Read more...] about Tommy Hilfiger Sets Course on Partnership With US SailGP Team
Williams Racing and Memento Creating the Ultimate Collection for Race Fans
By Gary Symons TLL Editor in Chief Williams Racing has signed a licensing agreement allowing Memento Exclusives to sell official memorabilia, including full-scale F1 'show cars' and simulators. Memento is in an extremely exclusive corner of the sports collectibles market for fans with a need for speed and money to burn. Memento specializes in creating race training … [Read more...] about Williams Racing and Memento Creating the Ultimate Collection for Race Fans