By Gary Symons TLL Editor in Chief Big news in the world of experiential licensing today, as live entertainment giant RWS Global has acquired Great Big Events. The deal combines RWS, arguably the world leader in live entertainment productions, with Great Big Events, which is among the world's top sports event production companies. RWS Global creates customized … [Read more...] about RWS Global Acquires Great Big Events, Launches New Sports Division
Sports
A’ja Wilson: Of Course She Has a Nike Shoe!
Nike Signs WNBA Star A'ja Wilson as Signature Athlete By Gary Symons TLL Editor in Chief Sportswear giant Nike has signed A'ja Wilson as its latest signature athlete, and has created a new branded shoe in her name. Nike says the move marks the next chapter of its partnership with one of the greatest athletes in basketball today. As part of their collaboration, Nike … [Read more...] about A’ja Wilson: Of Course She Has a Nike Shoe!
Premier League and Fanatics Collectibles Announce Multi-Year Licensing Partnership
By Allison Watkinson TLL Reporter Premier League and Fanatics Collectibles have announced an exclusive multi-year licensing partnership for trading cards, games and stickers. The Premier League is a UK-based professional football organization that produces competitive football games that are broadcast in 185 countries around the world. Per the terms of the licensing … [Read more...] about Premier League and Fanatics Collectibles Announce Multi-Year Licensing Partnership
Beekeeper Gets His Own Topps Trading Card After Saving MLB Game
By Gary Symons TLL Editor in Chief It's been an un-bee-lievable week for Matt Hilton, who just got his own trading card deal with Topps after saving the day at an MLB game in Arizona's Chase Field. The intrepid beekeeper was called in after a swarm of bees settled in behind home plate, delaying the game between the Arizona Diamondbacks and the LA Dodgers. Hilton arrived … [Read more...] about Beekeeper Gets His Own Topps Trading Card After Saving MLB Game
Caitlin Clark to Sign Landmark Deal With Nike
By Gary Symons TLL Editor in Chief NCAA basketball star Caitlin Clark is on the verge of scoring another slam dunk for women's sports. The University of Iowa star and number one pick in the WNBA draft is reportedly about to sign a record-setting, $28 million contract with Nike. According to reporting by The Wall Street Journal and The Athletic, the deal will span eight … [Read more...] about Caitlin Clark to Sign Landmark Deal With Nike
Bull Riding Legend Jonnie Jonckowski Launches Licensed Merchandise with PBR
By Allison WatkinsonTLL ReporterMontana professional bull rider Jonnie Jonckowski, is launching a new line of licensed merchandise with the Professional Bull Riders organization.The licensing partnership between Jonckowski and PBR will feature several seasonal merchandise collections that will each include a range of items such as jackets, crew necks, hoodies, t-shirts and a … [Read more...] about Bull Riding Legend Jonnie Jonckowski Launches Licensed Merchandise with PBR
Endeavor Launches UK Program to Increase Women’s Access in the Sports Industry
By Allison WatkinsonTLL ReporterEndeavor has launched a new virtual education and development program called NXT UK: Women in Sports as part of its Endeavor Impact initiative.The NXT UK: Women in Sports program is a six-week virtual course for young women in the UK who want to pursue careers in the sports industry.The program will provide free educational courses and live … [Read more...] about Endeavor Launches UK Program to Increase Women’s Access in the Sports Industry
Team GB and The Point.1888 Sign New Licensees for Olympic Games
By Allison Watkinson TLL Reporter The Point.1888 has secured several new licensees for Team GB's consumer products program ahead of the Paris 2024 Olympic Games. Team GB is the national Olympic team of Great Britain and Northern Ireland, and the main athletic branch of the privately-funded British Olympic Association (BOA). Supported by The Point.1888 agency, Team GB’s … [Read more...] about Team GB and The Point.1888 Sign New Licensees for Olympic Games
Panini Signs Partnership With Women’s B’Ball Star Angel Reese
By Gary Symons TLL Editor in Chief Panini America continues to make sports history, signing an exclusive partnership with women’s basketball star and WNBA prospect Angel Reese for autographed trading cards and memorabilia. The multi-year agreement will include a wide variety of products featuring Reese, who recently declared for this year’s WNBA draft. Panini launched … [Read more...] about Panini Signs Partnership With Women’s B’Ball Star Angel Reese
The New Sports Leader Everybody in Licensing Should Know
By Gary Symons TLL Editor in Chief The world of sports and sports licensing is changing, and part of that change is generational. Older fans are figuratively handing over the baton to a new generation with very different ideas of what sports they want to watch, and how they want to watch it. At the very heart of that change is a company called Overtime which has … [Read more...] about The New Sports Leader Everybody in Licensing Should Know