By Allison Watkinson TLL Reporter Sprouts Farmers Market is marking Women's History Month by supporting eight new Name, Image and Likeness (NIL) deals with female athletes from schools in Sprouts communities across the country. Sprouts is a long-term and dedicated supporter of women's sports. To date, Sprouts has executed more than 150 female athlete deals through NIL … [Read more...] about Sprouts Farmers Market Supporting 8 NIL Deals With Female Athletes
Sports
OnChain Revs Up Multi-Year Cryptoys Partnership With Nascar
By Allison Watkinson TLL Reporter The high-tech collectibles company OnChain Studios just announced a multi-year partnership with NASCAR to create a line of playable and collectible digital toys. The innovative new collection will be sold and featured on Cryptoys, a revolutionary new digital toy company that combines toys, gaming and entertainment. "NASCAR will be the first … [Read more...] about OnChain Revs Up Multi-Year Cryptoys Partnership With Nascar
EDO Study Shows Brand Value of Women’s Sports Increasing Rapidly
By Gary Symons TLL Editor in Chief A new report from advertising research organization EDO shows the brand value of women's sports is increasing by double digits annually. The study focuses on advertising, but it carries an important message on the rapidly growing value of women's sports, particularly for female consumers. EDO is a company that developed new and … [Read more...] about EDO Study Shows Brand Value of Women’s Sports Increasing Rapidly
Henley Regatta Extends Apparel License for Crew Clothing
By Allison Watkinson TLL Reporter Two top British brands have renewed their successful relationship, as Henley Royal Regatta added three years to a licensing deal with Crew Clothing. To celebrate the ongoing partnership, Crew Clothing will return with its best-selling capsule collection, comprised of occasion-wear and elevated wardrobe classics. The latest offering from Crew … [Read more...] about Henley Regatta Extends Apparel License for Crew Clothing
Amazon Signs On As Sponsor & Licensee For Women’s Soccer
By Gary Symons TLL Editor in Chief The National Women’s Soccer League just announced a multi-year sponsorship and licensing deal with online retail giant Amazon. The expansive agreement is a major boost for the NWSL, but also for women's sports in general, which has been seeing rapid growth over the past few years. The agreement makes Amazon the Exclusive Retail … [Read more...] about Amazon Signs On As Sponsor & Licensee For Women’s Soccer
Overtime B’Ball League Scores a Slam Dunk With SpongeBob Collaboration
By Gary Symons TLL Editor in Chief Overtime Elite, an exciting new league for younger, pro-level players, has just announced a partnership with Paramount Nickelodeon's SpongeBob Squarepants. "We are incredibly excited to partner with Paramount’s Nickelodeon to bring this unique collaboration to life in celebration of 25 years of SpongeBob SquarePants," said Tyler … [Read more...] about Overtime B’Ball League Scores a Slam Dunk With SpongeBob Collaboration
Panini Signs Caitlin Clark as Its First Exclusive Female Athlete Partner
By Allison Watkinson TLL Reporter Panini America has announced an historic partnership for trading cards and autographed memorabilia with University of Iowa basketball star Caitlin Clark. The agreement makes Clark the first female athlete to be signed to an exclusive partnership with Panini, a giant in the sports and entertainment collectibles sector. The reason is … [Read more...] about Panini Signs Caitlin Clark as Its First Exclusive Female Athlete Partner
Henley Regatta Partners With British Sparkling Wine Producer
By Allison Watkinson TLL Reporter Nyetimber has signed a five-year licensing partnership with the Henley Royal Regatta to become the Regatta’s exclusive English sparkling wine partner. Nyetimber is a British sparkling wine production company that specializes in cultivating Chardonnay, Pinot Noir, and Pinot Meunier grape varieties. The company's sparkling wine products … [Read more...] about Henley Regatta Partners With British Sparkling Wine Producer
Perpetual Licensing Spreads Peace with Yogapalooza Licensing Program
By Allison Watkinson TLL Reporter BKI Corp has appointed Perpetual Licensing as the exclusive licensing agency for its Yogapalooza childrens' wellness brand.Yogapalooza is an educational entertainment brand that focuses on yoga and music videos for children and families that feature original songs, animations and characters that are geared towards young kids.The brand … [Read more...] about Perpetual Licensing Spreads Peace with Yogapalooza Licensing Program
Gymnast, Social Media Influencer Olivia Dunne is Nautica’s New Brand Ambassador
By Allison Watkinson TLL Reporter The Nautica lifestyle brand has signed the American gymnast, Olivia 'Livvy' Dunne, as the new brand ambassador for its women’s sportswear spring campaign. Olivia Dunne is an accomplished professional gymnast who currently competes at the collegiate level with the LSU Tigers gymnastics team through a full athletic scholarship at Louisiana … [Read more...] about Gymnast, Social Media Influencer Olivia Dunne is Nautica’s New Brand Ambassador