By Alicia Rosa Brand Central Consumers are inching back towards “normal” as they get vaccinated and continue into the summer. New trends are starting to pop up, giving brands much to think about in terms of staying ahead of the curve. Take a look at the latest trends that we’re loving. Daisy Patterns 2000s nostalgia is peaking and with it comes fun daisy patterns and … [Read more...] about Opinion: Hot Trends For A Hot Summer
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Formula 1 Extends Fanatics Deal Following 40% Surge in Sales
By Gary Symons TLL Editor in Chief They say success is its own reward, but it also doesn't hurt when one of your biggest customers extends your contract after an impressive boost in sales. That's what happened with sports merchandising giant Fanatics, who saw their exclusive Merch deal with the Formula 1 racing organization extended after sales revenue exploded by … [Read more...] about Formula 1 Extends Fanatics Deal Following 40% Surge in Sales
Trevco Names Daniel Leach As New President
Big news in the licensing sector, as industry leader Trevco has announced the hiring of Amazon executive Daniel Leach as its new president. Leach will now be overseeing all aspects the company's strategic operations, with the company saying he will be focusing on enhancing the company's existing Print On Demand business, and strengthening Trevco's position in the DTC … [Read more...] about Trevco Names Daniel Leach As New President
Iscream Launches Licensed Care Bear Collection
The lifestyle brand Iscream is launching a new line of Care Bears products and accessories, under an agreement signed with licensor Cloudco Entertainment. Iscream says it will be launching a full-scale Care Bears line of accessories by fall 2021. The full line of products will feature bright, cheerful and fun prints, and every fan’s favorite Care Bears characters on items both … [Read more...] about Iscream Launches Licensed Care Bear Collection
Cyber Group Producing First Final Fantasy Show For Kids
The venerable video game franchise Final Fantasy has been tapped for film and series content before, but for the first time, Cyber Group Studios of Paris is developing a version for children, aged from eight to 13. CGS says it has signed a deal with Square Enix, the game developer, to co-produce a new TV series based on the popular title Final Fantasy IX. Cyber Group will also … [Read more...] about Cyber Group Producing First Final Fantasy Show For Kids
Fabletics Partners With Tough Mudder
The high performance fashion company Fabletics has been named the official active lifestyle partner with the fitness training and event phenomenon Tough Mudder. For those who haven't seen a Tough Mudder event, the company specializes in staging fitness obstacle challenges (usually involving a lot of mud!) and providing training programs for people who want to take part or just … [Read more...] about Fabletics Partners With Tough Mudder
Diageo Becomes NFL’s First Spirits Sponsor
The global spirits giant Diageo became the first Official Spirits Sponsor of the National Football League, thanks in part to the long relationship with the brand's Crown Royal Canadian Whisky. Diageo says the parties have structured a multiyear partnership with the NFL fan in mind. It will include on-site activation and engagement with adult fans, and ongoing content … [Read more...] about Diageo Becomes NFL’s First Spirits Sponsor
Brand Central Turns Up The Heat With Takis Snacks
Takis, the legendary salty snacks brand owned by Barcel USA, has announced it has signed Brand Central LLC, a premiere brand licensing consultancy, as its exclusive licensing agency in the United States. “Takis continues to experience double-digit growth so it is the perfect time to partner with Brand Central to help us scale our consumer products program,"said Cristina Lopez … [Read more...] about Brand Central Turns Up The Heat With Takis Snacks
BuzzFeed And General Mills Team Up For ‘Tasty’ Meal Kits
Buzzfeed's Tasty social network has teamed up in the kitchen with General Mills, serving up a new line of Tasty Dinner Kits, offering exotic meals for consumers burned out by a year-plus of Covid cookery. Tasty is the world's largest social food network, and is a division of the Buzzfeed publishing world. Buzzfeed says the company's goal is to "make it easier than ever to cook … [Read more...] about BuzzFeed And General Mills Team Up For ‘Tasty’ Meal Kits
Licensing Expo Announces Day One Keynote Speakers
Two top executives at Warner Bros. have been named as the keynote speakers on Day 1 of the upcoming Licensing Expo on Aug. 24. Pam Lifford is president of global brands and experiences with WarnerMedia, while Robert Oberschelp is senior VP, global franchise management and brand product with Warner Bros. Consumer Products. The two presenters will be delivering a keynote address … [Read more...] about Licensing Expo Announces Day One Keynote Speakers