It's part of the lore behind LeBron James' stellar NBA career that in 2002 he was featured on a Sports Illustrated cover that proclaimed James as "The Chosen One." Almost two decades later, Sports Illustrated is now teaming up with James and his UNKNWN apparel company to drop a quickstrike collaboration that honors the iconic athlete’s first of almost 30 Sports Illustrated … [Read more...] about Sports Illustrated Teams Up With LeBron James For Apparel
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Ariella Maizner Puts The Young In Young Fashion For Walmart
By Gary Symons TLL Editor in Chief By any measure, designer Ariella Maizner has had a remarkable career, and now, her teen clothing line THEME is being picked up by retail giant Walmart this spring. What is remarkable is that Maizner is experiencing this runaway success at the age of 12, after first seeing her fashion designs getting a major boost with fellow designers and … [Read more...] about Ariella Maizner Puts The Young In Young Fashion For Walmart
ViacomCBS and SUPER RTL Expand Licensing in Europe
SUPER RTL and ViacomCBS Consumer Products announced this week the expansion of their licensing agreements to include Nickelodeon’s iconic kids’ properties SpongeBob SquarePants, Blaze and the Monster Machines, and The Loud House in the GSA region, which includes Germany, Switzerland and Austria. Built on a long term partnership that spans licensing and content, this newly … [Read more...] about ViacomCBS and SUPER RTL Expand Licensing in Europe
Boat Rocker Lassos New Licensees For Dino Ranch
Boat Rocker Studios announced this week the signing of six new licensees in the US and Canada for its top-rated preschool show Dino Ranch. The galloping success of the series, set in what Boat Rocker jokingly refers to as a "pre-Westoric" family dinosaur ranch, has sparked intense interest across multiple consumer categories, allowing Boat Rocker to corral multiple deals in … [Read more...] about Boat Rocker Lassos New Licensees For Dino Ranch
St. Andrews Links Tees Off With The Point.1888
The world's most famous golf course, St. Andrews Links, has signed up with The Point.1888 as its brand extension partners. The news comes just weeks after the brand licensing specialist added Williams Racing to its growing roster of sports brands. Hannah Stevens, Head of Retail and Sports continues to grow this important division within the business, which also counts Team GB … [Read more...] about St. Andrews Links Tees Off With The Point.1888
Google Inks 30 News Licensing Deals in India
Google has continued its global program to license news and current affairs content, as part of a campaign to assure lawmakers that it is not threatening the viability of the global news media. As part of that campaign, the global search and content giant has inked agreements with 30 domestic publishers in India, bringing the total number of content deals to roughly 700 … [Read more...] about Google Inks 30 News Licensing Deals in India
Ricky Zoom In Season 2 As Licensing Accelerates
Hasbro's Entertainment One (eOne) studio, is gearing up for the much-anticipated debut of Ricky Zoom's season two through ViacomCBS Networks UK, Nick Jr. and Channel 5’s multiplatform pre-school brand, Milkshake!. The CGI animated series follows Ricky, a speed-loving, adventure-seeking, little red rescue bike who loves to zoom around the fictional British town of Wheelford, … [Read more...] about Ricky Zoom In Season 2 As Licensing Accelerates
Moose Toys Unveils Space Jam Toy Lines
The toy onslaught has begun, as Moose Toys and Warner Bros. Consumer Products have unveiled the full line of toys based on Warner's tentpole movie release, Space Jam: A New Legacy. The film stars NBA star LeBron James and his Tune Squad team, made up of classic characters from the Looney Tunes, as they face down a team of super-enhanced players known as the Goon Squad. Joe … [Read more...] about Moose Toys Unveils Space Jam Toy Lines
WarnerMedia Merges With Discovery in $43 Billion Deal
WarnerMedia and Discovery announced a bold move in the ongoing streaming wars that sees the two companies merging in a $43 billion that cedes majority control to Warner's parent company AT&T. The resulting media conglomerate will act as a new, standalone company to be led by Discovery's president and CEO David Zaslav. The agreement will see AT&T receiving the full … [Read more...] about WarnerMedia Merges With Discovery in $43 Billion Deal
Who’s News: Licensing Veteran Liza Abrams Joins Brand Central
Abrams to head booming trend service and licensing manufacturer representation Brand Central LLC announced this week the hiring of Liza Abrams to the newly created position of Senior Vice President of Manufacturer Representation and Brand Central Insights trend service. Abrams will be based in New Jersey and will report directly to Brand Central CEO Ross Misher. Brand … [Read more...] about Who’s News: Licensing Veteran Liza Abrams Joins Brand Central