Electronic Arts Inc., the leading producer of sports-based video games, has entered into a sweeping partnership with the PGA of America, allowing it to portray all four of the major championships in professional golf. As well, EA's new EA Sports PGA Tour will include members of the Team of 20 PGA Club Professionals, and will feature in-game golf tutorials inspired by real-life … [Read more...] about EA Tees Off On New Partnership With PGA
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TOMY Named Master Toy Partner For Netflix Show BUDDI
Producers of the popular Netflix pre-school series BUDDI have signed an agreement making TOMY International the show's Master Toy Partner. The deal was signed by TOMI and production studios Unanico and Raydar Media. BUDDI is an animated series following the adventures of five bright, colorful friends, as they experience the simplest moments of life for the first time. There are … [Read more...] about TOMY Named Master Toy Partner For Netflix Show BUDDI
India’s Tips Industries Licenses Music For YouTube
As the short video wars heat up between TikTok, YouTube Shorts, and Instagram Reels, music labels are enjoying new value for licensing their IP. Now, India's Tips Industries has signed a lucrative deal with Google, allowing users of its YouTube Shorts service to use any music owned by the label. "As part of this deal, Tips will license its large catalogue to YouTube platform … [Read more...] about India’s Tips Industries Licenses Music For YouTube
Tough Quarter For Disney
By Gary Symons TLL Editor in Chief The world's largest entertainment company reported mixed results from a quarter dominated by the impact of the COVID-19 pandemic on its various business operations, causing Disney stock to fall 4 per cent in after hours trading. Analysts pointed to disappointing results for Disney+, as the streaming service failed to deliver the subscriber … [Read more...] about Tough Quarter For Disney
Brainbase Launches New IP Solution
Forget NFTs; when you're trying to protect your IP, you need serious software designed for the job. Brainbase says that's exactly what it has launched this week, announcing the release of two new products that accompany the company's existing licensing management platform, Brainbase Assist. The new software offerings are known as Brainbase File and Brainbase Vault, and are … [Read more...] about Brainbase Launches New IP Solution
Hit Show Friends Is Back … As A LEGO Set
The hit show Friends is back, as HBO Max announced May 13 that the long awaited one-episode special Friends: The Reunion, is will air on May 27—and LEGO fans can commemorate the occasion with a LEGO set that depicts the two adjoining apartments where most of the series was filmed. LEGO Group has just revealed details of its new LEGO F.R.I.E.N.D.S Apartments Set, using a beefy … [Read more...] about Hit Show Friends Is Back … As A LEGO Set
Yumi Tags Collaborations For Baby Food Licensing Opportunities
Collaborations Licensing announced this week its new partnership with Yumi, one of the most innovative baby and kids food delivery services currently in the market, as they expand their offering into new food and snack categories in 2021. Collaborations says Yumi is now the fastest growing baby food brand, and currently feeds more than 2 per cent of all babies in the United … [Read more...] about Yumi Tags Collaborations For Baby Food Licensing Opportunities
ARTiSTORY Partners With Marcrom in Iberia
The creative folks at ARTiSTORY are expanding its global reach, announcing a partnership with Marcrom Licensing as their sales agent for the Iberian market. Marcrom will focus on securing retail and brand partners to feature designs from ARTiSTORYs’ biannually refreshed creative themes across their growing portfolio of art and cultural IP. ARTiSTORY was co-founded by Dave … [Read more...] about ARTiSTORY Partners With Marcrom in Iberia
Hasbro ‘Passes Go’ With Lifesized Monopoly Attraction
Hasbro and Partner Gamepath Say Immersive Monopoly Game Coming to London This Summer Hasbro is pulling out all the stops on its latest foray into the entertainment industry, partnering with Gamepath to create an immersive, life-sized version of Monopoly scheduled to debut in London on Aug. 14. Gamepath is a division of the UK-based Selladoor Worldwide production company, … [Read more...] about Hasbro ‘Passes Go’ With Lifesized Monopoly Attraction
WTF Are NFTs, And Why Should You Care? Find Out In This Video
By Gary Symons TLL Editor in Chief If you've read recent articles in TLL about the rise of NFTs, or Non-Fungible Tokens, you'd know I am not a fan of the technology, nor how it is being used in the art and licensing industries right now. The main reason for that is the shocking amount of energy used by the cryptocurrencies that are at the heart of NFT technology. As of last … [Read more...] about WTF Are NFTs, And Why Should You Care? Find Out In This Video