By Gary Symons TLL Editor in Chief The world's largest retail chain, Walmart, has unveiled 55 products on its highly anticipated Top Toys List for 2023. It's a great list for parents and anyone else shopping for kids (or kidults for that matter), but it's also an important list for licensing professionals looking for intel on what will be the hot toy properties for the … [Read more...] about Walmart Releases Its Influential Top Toys List For 2023
Toys and Games
Licensing Colossus Barbie Surpasses $1 Billion at Box Office
Barbie Franchise Announces New Licensed Products, Including 'Weird Barbie' By Gary Symons TLL Editor in Chief The Barbie Movie hit a new milestone, surpassing $1 billion at the global box office, spawning a new wave of licensed Barbie merch. The unstoppable film that has shocked the movie-going world broke the $1 billion in just over two weeks since its July release, … [Read more...] about Licensing Colossus Barbie Surpasses $1 Billion at Box Office
UPDATE: LEGO Issues Statement In “Leggo My LEGO” Dispute With Punk Rockers
By Gary Symons TLL Editor in Chief Toy giant LEGO says it will not allow commercial use of its iconic mini-figures for animated videos that are commercial in nature. The statement comes in the recent 'Leggo My LEGO' dispute, in which LEGO sent a cease and desist letter to the band LS Dunes, demanding they take down a recent music video. The reason? The band, whose members … [Read more...] about UPDATE: LEGO Issues Statement In “Leggo My LEGO” Dispute With Punk Rockers
LEGO Reveals Second Series of Marvel Studios Minifigure Collectibles
By Allison WatkinsonTLL ReporterLEGO has revealed its second series of Marvel Studios Disney+ Collectible Minifigures which features twelve officially licensed Marvel characters. The characters featured in the co-branded LEGO Minifigures series are Storm, She-Hulk, Agatha Harkness, Wolverine, Echo, Moon Knight, Hawkeye, Kate Bishop, The Werewolf, Goliath, Mr. Knight, and Beast. … [Read more...] about LEGO Reveals Second Series of Marvel Studios Minifigure Collectibles
PopSockets and Ketnipz Collaborate on Mental Health Sensory Toys
By Allison WatkinsonTLL ReporterKetnipz and PopSockets have partnered on a co-branded range of fidget toys and phone accessories featuring licensed illustrations of Ketnipz self-care mascot, Bean.Ketnipz is an Instagram-based webcomic and lifestyle brand that was created by illustrator Harry Hambley in 2016. The webcomic uses the Bean character to explore themes such as mental … [Read more...] about PopSockets and Ketnipz Collaborate on Mental Health Sensory Toys
Kylie Jenner Partners With MGA Entertainment On Celebrity Bratz Doll
By Allison WatkinsonTLL ReporterMGA Entertainment's Bratz fashion doll brand is partnering with Kylie Jenner for a line of limited-edition Bratz x Kylie Collectibles.The new licensed Kylie Jenner collection marks the first time that a celebrity has been featured as a Bratz doll. “This is a seminal moment in Bratz history to join forces with Kylie Jenner as the brand’s … [Read more...] about Kylie Jenner Partners With MGA Entertainment On Celebrity Bratz Doll
Toy Association Names Top STEAM Toys for Smart Kids
By Allison Watkinson TLL Reporter The Toy Association has released its Back to School STEAM Toy Shopping List, which features 25 officially accredited STEAM toys. "As families across the U.S. get ready for another back-to-school season, our list offers parents a well-vetted guide that will help kids flourish this academic year and build skills through engaging, … [Read more...] about Toy Association Names Top STEAM Toys for Smart Kids
Spin Master Reboots Bakugan Franchise With New Anime Series and Toy Collection
By Allison WatkinsonTLL ReporterSpin Master is rebooting the Bakugan kids' entertainment franchise with a new anime series and toy line. The reimagined Bakugan anime series will launch on Netflix in the US, Canada, Australia, the Nordics and the Middle East on Sept. 1, and will air on Disney XD in the U.S. on Sept. 23.In addition, the first two episodes of the Bakugan animated … [Read more...] about Spin Master Reboots Bakugan Franchise With New Anime Series and Toy Collection
Spin Master Unleashes New Pack of Toys for Paw Patrol
Spin Master has officially unveiled its new toy collection for the franchise's upcoming second feature film PAW Patrol: The Mighty Movie. The film is a Spin Master Entertainment production, produced in association with Nickelodeon Movies and Paramount Pictures. "Packed with jaw-dropping transformations, the PAW Patrol: The Mighty Movie toy collection will spark limitless … [Read more...] about Spin Master Unleashes New Pack of Toys for Paw Patrol
Gamegenic to Produce Game Accessories for Star Wars: Unlimited
By Allison Watkinson TLL Reporter Gamegenic has partnered with Fantasy Flight Games and Lucasfilm on a game accessories line for the upcoming Star Wars: Unlimited trading card game. “We are thrilled to be working with the exceptionally creative team at Gamegenic for the accessories of our upcoming Star Wars: Unlimited game,” said Fantasy Flight Games head, Chris Gerber. … [Read more...] about Gamegenic to Produce Game Accessories for Star Wars: Unlimited