By: David Salvaraj Courtesy of Global Toy News There are currently three major toy manufacturing countries: China, India, and Vietnam. In this article, David Salvaraj (david.selvaraj@source4india.com) makes the case for his country, India as the world’s next big toy manufacturing hub. David, a familiar face at global trade shows, is an experienced India Toy Consultant for … [Read more...] about Analysis: Is India the Best Toy Manufacturing Alternative to China?
Toys and Games
Spielwarenmesse Releases Schedule and Program for Kids India Tradeshow
By Allison Watkinson TLL Reporter The schedule and program for this year's Kids India trade fair event has been officially announced. Organized by Spielwarenmesse India Pvt. Ltd. and the Indo-German Chamber of Commerce, Kids India is an international business-to-business trade fair for the toy, children’s products and sporting goods industries. At the fair’s 2022 … [Read more...] about Spielwarenmesse Releases Schedule and Program for Kids India Tradeshow
Characters from Friends Return as Fisher-Price ‘Little People’
By Allison Watkinson TLL Reporter Warner Bros. and Fisher-Price are launching a Little People collection based on the enduring hit series Friends. Timed for release on July 18, now known as National Monica Day, Fisher-Price has created a Little People set based on the TV set for the show. The collection is created under license from Warner Bros. Discovery Global … [Read more...] about Characters from Friends Return as Fisher-Price ‘Little People’
Bob Mackie Made Barbie a Fashion Icon, Says Hollywood Reporter
By Gary Symons TLL Editor in Chief The upcoming Barbie movie is testimony to the star power of toy brand Barbie, but it was designer Bob Mackie who made Barbie a star in the first place. That's the argument of Hollywood Reporter, the venerable film industry publication, which said in a recent article that the legendary American designer was a primary reason for the brand's … [Read more...] about Bob Mackie Made Barbie a Fashion Icon, Says Hollywood Reporter
Hasbro Celebrates Centennial At San Diego Comic-Con
By Allison Watkinson TLL Reporter Hasbro is returning to San Diego Comic-Con International with a lineup of branded activities for the company's 100th anniversary celebration. The branded activations will take place over multiple days and include convention exclusive product offers, brand-focused panel discussions, giveaways, signing opportunities, demonstrations, photo … [Read more...] about Hasbro Celebrates Centennial At San Diego Comic-Con
Jazwares to Host First San Diego Comic-Con Panel
By Allison Watkinson TLL Reporter The rapidly growing toyco Jazwares will host its first-ever San Diego Comic-Con panel when the ultimate pop culture event returns this month. On Saturday, July 22, fans are encouraged to join industry leader and collectible connoisseur Jeremy Padawer as he moderates a candid conversation on all that’s hot from Jazwares in 2023 and … [Read more...] about Jazwares to Host First San Diego Comic-Con Panel
Yu-Gi-Oh Racking Up Licensing Agreements for Anniversary
By Allison Watkinson TLL Reporter The popular Yu-Gi-Oh! trading card franchise has commemorated its 25th Anniversary celebration with four new licensing agreements. Brand owner Konami Cross Media says the deals will bring an array of exclusive licensed products to market in honor of the milestone, ranging from apparel, back-to-school accessories, streetwear, and metallic … [Read more...] about Yu-Gi-Oh Racking Up Licensing Agreements for Anniversary
Canadian Hoards His Precious After Finding Ultra-Rare ‘One Ring’
By Gary Symons TLL Editor in Chief Hasbro has officially released the Lord of the Rings set for Magic: The Gathering, even as the ultra-rare One Ring that Rules Them all was found by a buyer in Canada. The One Ring is certainly one of the biggest collectibles stories of the year, as Hasbro's Wizards of the Coast division had the brilliant idea of creating Sauron's ring … [Read more...] about Canadian Hoards His Precious After Finding Ultra-Rare ‘One Ring’
The New Canadian Eatery Inspired by LEGO Bricks
By Gary Symons TLL Editor in Chief This isn't technically a licensing story, but a new pop-up restaurant in Vancouver, Canada certainly does demonstrate the power of brands. The new eatery Brick Burger will open for two days, serving up food that is created in the shape and color of familiar LEGO bricks. It is not a licensed LEGO collaboration, however, as the organizers … [Read more...] about The New Canadian Eatery Inspired by LEGO Bricks
KessCo Signs Partnership For Crunchyroll’s Spy x Family Franchise
By Allison Watkinson TLL Reporter The toy and game company KessCo has announced an exciting new partnership with Crunchyroll and its popular Spy x Family franchise. The collaboration will pave the way for an upcoming tabletop game titled SPY x FAMILY: Mission for Peanuts, set to release in Fall 2023 at Barnes & Noble and other leading retail locations. "Bringing … [Read more...] about KessCo Signs Partnership For Crunchyroll’s Spy x Family Franchise