By Allison Watkinson TLL Reporter Upexi Inc. has signed a licensing agreement with The Walt Disney Company for its children's STEM toy brand, Tytan Tiles. The Tytan Tiles toy brand includes non-toxic magnetic tiles in multiple shapes and sizes that snap together as building blocks. For the agreement, Upexi will be responsible for developing and launching Tytan Tiles … [Read more...] about Upexi to Launch Disney-Branded Version of Its Tytan Tile STEM Toys
Toys and Games
Hasbro Games Reimagined for Elderly Players by Ageless Innovation
By Allison Watkinson TLL Reporter Ageless Innovation and Hasbro have debuted a co-branded board game collection featuring three reimagined Hasbro titles. Ageless Innovation is a global company that develops entertaining and accessible products for older adults, their families, and caregivers. The company is Hasbro’s first-ever licensee that focuses on entertainment for … [Read more...] about Hasbro Games Reimagined for Elderly Players by Ageless Innovation
LEGO, Spin Master Announce New Support for Ethical Toy Program
By Gary SymonsTLL Editor in Chief Thirty thousand children of factory workers will benefit as LEGO and Spin Master announced new funding to expand the Ethical Toy Program across China, Vietnam and Mexico. The Ethical Toy Program is a program by the International Council of Toy Industries, which is the convening organization for the worldwide toy industry. ICTI and its … [Read more...] about LEGO, Spin Master Announce New Support for Ethical Toy Program
Anna May Wong Portrayed in Latest Barbie Inspiring Women Series
By Allison Watkinson TLL Reporter Mattel has released a Barbie Inspiring Women doll based on Anna May Wong in celebration of Asian American and Pacific Islander (AAPI) Heritage Month. Anna May Wong was a Chinese-American actress who made history as the first Asian-American actor to secure a lead role in a US television series. Throughout her career, Wong worked to break down … [Read more...] about Anna May Wong Portrayed in Latest Barbie Inspiring Women Series
Toy Industry: Mattel and Hasbro Post Losses As Consumer Spending Declines
By Gary Symons TLL Editor in Chief Mattel and Hasbro reported double digit decline in revenues, confirming a slow-down in the toy sector and consumer goods generally. The drop follows years of strong performance in the toy industry, partly due to parents spending more on toys to entertain the young 'uns at home during the COVID-19 pandemic. Now, however, high … [Read more...] about Toy Industry: Mattel and Hasbro Post Losses As Consumer Spending Declines
Say What Now? Rivals Mattel and Hasbro Enter Into Major Licensing Deal
By Gary Symons TLL Editor in Chief Toymakers Mattel and Hasbro have obviously decided companies do better when they play well together. This week Hasbro and Mattel revealed they have signed multi-year licensing agreements for some of their most popular toy brands. Hasbro, Inc. (NASDAQ: HAS) and Mattel, Inc. (NASDAQ: MAT) announced that they have entered into multi-year … [Read more...] about Say What Now? Rivals Mattel and Hasbro Enter Into Major Licensing Deal
Toy Licensing: Barbie Introduces Its First Doll with Down Syndrome
By Allison Watkinson TLL Reporter Mattel has partnered with NDSS to bring a Barbie doll with Down syndrome to this year's global Fashionistas lineup. The NDSS aka The National Down Syndrome Society is a human rights organization dedicated to aiding individuals with Down syndrome. NDSS supports individuals with Down syndrome by providing resources, advocating for policy … [Read more...] about Toy Licensing: Barbie Introduces Its First Doll with Down Syndrome
Trade Shows: Kids India Toy Fair Now Open For Registration
By Allison Watkinson TLL Reporter Registration for Spielwarenmesse eG's international business-to-business trade fair, Kids India, has officially opened for exhibitors. This years' Kids India trade event will take place from Aug. 31 to Sept. 2, 2023 at the Jio World Convention Centre in Mumbai. The previous edition of the Kids India event featured more than 129 … [Read more...] about Trade Shows: Kids India Toy Fair Now Open For Registration
Who’s News: Hasbro Shuffling the Deck With Key Executive Hires
By Allison Watkinson TLL Reporter Hasbro has appointed Gina Goetter and Tim Kilpin to key positions in the company’s executive leadership team. “We are excited to welcome Tim and Gina to Hasbro,” said Hasbro CEO, Chris Cocks. “I am confident that their skills and qualifications will complement Hasbro’s existing leadership team as we execute against our Blueprint 2.0 … [Read more...] about Who’s News: Hasbro Shuffling the Deck With Key Executive Hires
Smash Hit Super Mario Film Inspires New Monopoly Game
By Allison Watkinson TLL Reporter Hasbro has launched a new co-branded Monopoly board game that features licensed content from the The Super Mario Bros. Movie. The Super Mario Bros. Movie is an animated action-comedy that is based on Nintendo's long-standing video game franchise of the same name. The movie baffled industry expectations, breaking several box office … [Read more...] about Smash Hit Super Mario Film Inspires New Monopoly Game