By Gary Symons TLL Editor in Chief The metaverse licensing company Virtual Brands Group is on a roll. After winning a coveted Licensing Excellence award for its collaboration with Forever 21 and Roblox, Virtual Brands Group and Forever 21 have landed a metaverse collaboration with Mattel's Barbie. The new limited-edition collection includes a range of on-trend vintage style … [Read more...] about Metaverse Licensing: Barbie Joins Collaboration With Forever 21 and VBG on Roblox
Toys and Games
Ravensburger to Bring Bread Barbershop Games and Puzzles to Italy
Licensing agent Mondo TV Group announces first Italian deal for hit kids’ show Mondo TV Group has licensed Ravensburger to produce a portfolio of puzzles and craft kits for the Italian market inspired by the hit kids’ show Bread Barbershop. The news of this license award comes only weeks after Mondo TV Group’s appointment by brand owner Monster Studio to represent licensing … [Read more...] about Ravensburger to Bring Bread Barbershop Games and Puzzles to Italy
Feature Report: The Back Story of Hasbro’s Boardroom Victory Over Alta Fox
Activist Investor Says Hasbro Board Needs To Go, But The Licensing Letter's Analysis Shows Reason for Optimism By Gary Symons TLL Editor in Chief Hasbro says shareholders voted by "a substantial margin" to re-elect all of 13 of the company's current directors. The apparent victory, released as preliminary results of the 2022 Annual Meeting, was a rebuke to a challenge by … [Read more...] about Feature Report: The Back Story of Hasbro’s Boardroom Victory Over Alta Fox
Mattel Expands PlayBack Recycling Program to Fisher-Price
By Gary Symons TLL Editor in Chief Mattel's award-winning PlayBack program has just expanded to now include the company's line of Fisher-Price toys. Fisher-Price joins Barbie, MEGA, and Matchbox brands in the toy takeback initiative, which enables families to extend the life of their Mattel toys once they are finished playing with them. Mattel was awarded the first-ever … [Read more...] about Mattel Expands PlayBack Recycling Program to Fisher-Price
Collectibles Licensing: Queen Elizabeth Memorialized as the UK’s ‘Bobblehead of State’
By Allison Watkinson TLL Reporter Just call her the "Bobblehead of State." The National Bobblehead Hall of Fame and Museum has released a series of limited edition bobbleheads of Queen Elizabeth II to celebrate the Queen’s Platinum Jubilee. Queen Elizabeth II has become the first monarch in British history to achieve 70 years of service. The Queen ascended to the throne in … [Read more...] about Collectibles Licensing: Queen Elizabeth Memorialized as the UK’s ‘Bobblehead of State’
Spin Master Launches Inclusive ‘Character Creator’ with 6ix Academy
By Allison Watkinson TLL Reporter Spin Master Corp. and 6ix Academy are launching the Truly You! Character Creator licensed fashion illustration set. 6ix Academy is a Toronto-based inner-city business and arts program with a focus on social justice and activism. Students of 6ix Academy approached Spin Master with the opportunity to include more authentic representation … [Read more...] about Spin Master Launches Inclusive ‘Character Creator’ with 6ix Academy
Licensing International Excellence Awards Honor Innovation
The winners of the 2022 Licensing International Excellence Awards were announced Thursday at Licensing Expo in Las Vegas. The awards honor innovation in the way brands use licensing to further their goals, how licensees develop products, how licensees distribute products, and how retailers spotlight licenses on their shelves. “It’s inspiring to see the quality of work … [Read more...] about Licensing International Excellence Awards Honor Innovation
Hasbro Inc Acquires the Digital RPG Toolset and Game Companion, D&D Beyond
By Allison Watkinson TLL Reporter Hasbro, Inc. has announced the completion of its licensing acquisition of D&D Beyond from Fandom, Inc. D&D Beyond is the massively popular digital RPG toolset and game companion to the iconic fantasy franchise, Dungeons & Dragons. It features online versions of the official Dungeons & Dragons fifth edition books, as … [Read more...] about Hasbro Inc Acquires the Digital RPG Toolset and Game Companion, D&D Beyond
Flybar, Inc. Announces New Licensing Deal with Hoonigan Industries
By Allison Watkinson TLL Reporter Flybar, Inc. has announced a licensing agreement with Hoonigan Industries to produce a line of automotive toys and outdoor products. The upcoming consumer products line will include radio control vehicles, ride-ons, and playsets. The first collection is being released to all channels of wholesale distribution and is set to hit stores in … [Read more...] about Flybar, Inc. Announces New Licensing Deal with Hoonigan Industries
Available Licenses: Black Angus and Gel Blaster Partner With Evolution USA
By Gary Symons TLL Editor in Chief Evolution USA is looking for licensing partners for new clients Gel Blaster Inc. and Black Angus Steakhouse. Gel Blaster and Evolution just entered into a representation agreement where Evolution will assist in the acquisition of AAA intellectual property based on famous Hollywood studio and core video gaming brands. In what has been a … [Read more...] about Available Licenses: Black Angus and Gel Blaster Partner With Evolution USA