The Licensing Letter

Toys and Games

‘Ocean Loving’ Barbies Made From Ocean-Bound Plastic

In its ongoing drive to become more sustainable, toy giant Mattel is launching a new line of Barbie dolls made from plastic that otherwise could become ocean waste. Appropriately named the Barbie Loves the Ocean collection with a summer fun theme, the collection will initially include three dolls, a beach shack play set and a starter assortment play set. To make the program … [Read more...] about ‘Ocean Loving’ Barbies Made From Ocean-Bound Plastic

SEGA Adds Two Sonic Toy Partners In Europe

SEGA Europe has announced new licensing partnerships with Wow! Stuff and HoloToyz to mark the 30th anniversary of its flagship property Sonic the Hedgehog. Wow! Stuff will be bringing the speedy video game character to its award-winning Wow! Pods range, which will feature light-up characters from the Sonic universe, housed within interconnecting display cases. In the agreement … [Read more...] about SEGA Adds Two Sonic Toy Partners In Europe

BBC Assigns License for Bluey to Tech Toy Firm VTech

BBC Studios has signed a multi-territory licensing deal with VTech to produce electronic role play toys, further expanding its rapidly growing global licensing portfolio for the popular, award-winning children’s TV show Bluey. Bluey is an Australian children's show about a lovable Australian shepherd that has since taken most of the world by storm since it was first aired less … [Read more...] about BBC Assigns License for Bluey to Tech Toy Firm VTech

Never Wrong Toys Appointed Master Toy Partner For Rainbow Rangers

Never Wrong Toys, a subsidiary of China’s leading toy manufacturer Markan Industrial Group Ltd., is developing a broad range of new preschool products for the popular Cartoon Channel hit Rainbow Rangers, in a deal with Genius Brands. Rainbow Rangers is a rescue-based series that follows the adventures of seven girls who are Earth’s first responders—protecting people, animals, … [Read more...] about Never Wrong Toys Appointed Master Toy Partner For Rainbow Rangers

Licensing Deals: Simon’s Cat Expands Global Pawprint

Licensing agent appointed in Japan and new product ranges across Europe, Australia, North America and Asia Banijay Brands announced this week a litter of new licensing deals for its digital content sensation, Simon’s Cat, and says Japanese agency ZenWorks has been appointed to represent the brand’s interests in that cat-crazy country, home of the cat cafe. The licensing … [Read more...] about Licensing Deals: Simon’s Cat Expands Global Pawprint

Dogs Rejoice As Wham-O Releases Line of Pet Toys

The Licensing Letter doesn't have a lot of Border Collies in its subscriber list, which is too bad, because who would possibly be more interested in a story about Wham-O releasing frisbees especially made for dogs? Jazwares, a global leader in toys and licensing, gave dogs and cats everywhere cause for celebration this week, announcing they have entered into a long-term deal … [Read more...] about Dogs Rejoice As Wham-O Releases Line of Pet Toys

Boat Rocker Lassos New Licensees For Dino Ranch

Boat Rocker Studios announced this week the signing of six new licensees in the US and Canada for its top-rated preschool show Dino Ranch. The galloping success of the series, set in what Boat Rocker jokingly refers to as a "pre-Westoric" family dinosaur ranch, has sparked intense interest across multiple consumer categories, allowing Boat Rocker to corral multiple deals in … [Read more...] about Boat Rocker Lassos New Licensees For Dino Ranch

Ricky Zoom In Season 2 As Licensing Accelerates

Hasbro's Entertainment One (eOne) studio, is gearing up for the much-anticipated debut of Ricky Zoom's season two through ViacomCBS Networks UK, Nick Jr. and Channel 5’s multiplatform pre-school brand, Milkshake!. The CGI animated series follows Ricky, a speed-loving, adventure-seeking, little red rescue bike who loves to zoom around the fictional British town of Wheelford, … [Read more...] about Ricky Zoom In Season 2 As Licensing Accelerates

Moose Toys Unveils Space Jam Toy Lines

The toy onslaught has begun, as Moose Toys and Warner Bros. Consumer Products have unveiled the full line of toys based on Warner's tentpole movie release, Space Jam: A New Legacy.  The film stars NBA star LeBron James and his Tune Squad team, made up of classic characters from the Looney Tunes, as they face down a team of super-enhanced players known as the Goon Squad. Joe … [Read more...] about Moose Toys Unveils Space Jam Toy Lines