The Licensing Letter

Toys and Games

Tesco Releases its Top Ten Toy List for Xmas 2020

What’s the top toy on every retailer’s Christmas list this year? According to the Britsh supermarket giant Tesco, a doll that talks about its feelings tops the Xmas Wish List for 2020, followed closely by Lego’s Super Mario Starter Course, which also placed highly last year. The Kindi Kids ‘Shiver & Shake’ Rainbow Kate is an interactive doll featuring over 40 sounds and … [Read more...] about Tesco Releases its Top Ten Toy List for Xmas 2020

Dolls Help Drive Mattel Quarterly Revenue up 10% over Last Year

US toy giant Mattel reported a sterling quarter with revenues increasing by 10 per cent over the same period last year, despite challenges posed by COVID-19, and driven by a strong IP licensing portfolio. Mattel says the company’s net sales in North America increased 13 per cent over the prior year’s quarter, primarily driven by growth in dolls, action figures building sets, … [Read more...] about Dolls Help Drive Mattel Quarterly Revenue up 10% over Last Year

Top Licensed Retail Sales Figures to Have On-hand in the New Year

Contact the editor at karina@plainlanguagemedia.com While TLL is crunching the official stats for 2019 over the next month, here are some figures and trends we’re tracking for next year. Please note that all 2019 figures are preliminary estimates and subject to change. Licensed retail sales in Mainland China exceed $10 billion. The greatest area of licensed sales growth in 2020 … [Read more...] about Top Licensed Retail Sales Figures to Have On-hand in the New Year

Experiential Roundup: Garfield, Scooby-Doo, YooHoo & More

Contact the editor at karina@plainlanguagemedia.com Warner Bros. and Monlove are bringing Scooby-Doo and the gang on tour in 2020. The Canadian prodco is touring live show Scooby-Doo and the Lost City of Gold across 30 countries over 5 years. GarfieldEATS his way to Canada after the concept restaurant launched last year in Dubai in a partnership between Paws Inc. and venture … [Read more...] about Experiential Roundup: Garfield, Scooby-Doo, YooHoo & More