By Allison Watkinson TLL Reporter Mattel has partnered with NDSS to bring a Barbie doll with Down syndrome to this year's global Fashionistas lineup. The NDSS aka The National Down Syndrome Society is a human rights organization dedicated to aiding individuals with Down syndrome. NDSS supports individuals with Down syndrome by providing resources, advocating for policy … [Read more...] about Toy Licensing: Barbie Introduces Its First Doll with Down Syndrome
Dolls
Toy Association Reveals What’s Hot For 2023
By Allison Watkinson TLL Reporter The Toy Association has announced several toy industry trends for 2023 at The Play Date exclusive Q1 media event in New York City. The Play Date media event was held by The Toy Association in partnership with Adventure Media & Events. The Toy Association’s team of trend experts met with hundreds of global toy companies over the past … [Read more...] about Toy Association Reveals What’s Hot For 2023
Crowds Come Back to Nuremberg as Spielwarenmesse Toy Fair Returns
By Allison Watkinson TLL Reporter Following an enforced gap of three years, the Spielwarenmesse trade fair has resumed its place as an international networking event for the toy industry. The Spielwarenmesse trade fair is owned and operated by the trade event organizer and marketing services company, Spielwarenmesse eG. The business-to-business trade fair is intended … [Read more...] about Crowds Come Back to Nuremberg as Spielwarenmesse Toy Fair Returns
North American Toy Revenue Flatlined in 2022
By Gary Symons TLL Editor in Chief A report from NPD Group shows growth in the North American toy sector has stalled, after two record breaking years. “After three record-breaking years for the toy industry, 2022 was a challenging year. U.S. consumers were forced to endure significant economic headwinds stemming from inflation and adverse macroeconomic factors,” said … [Read more...] about North American Toy Revenue Flatlined in 2022
Mattel Issues Chelsea Doll Supporting Kids With Scoliosis
By Allison Watkinson TLL Reporter The Barbie brand has released a new doll for the Chelsea character line that is designed to increase representation of scoliosis. The new Chelsea doll features curvature in the spine and a removable back brace. With over 100,000 children diagnosed with scoliosis each year in the US, the new doll is intended to normalize the use of back … [Read more...] about Mattel Issues Chelsea Doll Supporting Kids With Scoliosis
Licensing Law: Black Eyed Peas Suing MGA Over Pooping Unicorn Song
Gary Symons TLL Editor in Chief As a journalist, you never think you're going to write a sentence like "The Black Eyed Peas are suing a toy company over a pooping unicorn toy," but such is life. When I saw the news that BMG Rights Management has filed a suit against MGA over their Poopsie Slime Surprise: Dancing Unicorn toy, I had to double check to make sure someone … [Read more...] about Licensing Law: Black Eyed Peas Suing MGA Over Pooping Unicorn Song
Mattel Unveils All New Line for Disney Princess and Frozen
By Gary Symons TLL Editor in Chief Toymaker Mattel has revealed its new line up for its licensed Disney Princess and Disney Frozen lines. The Disney dolls line is among the most popular in the world, as it celebrates the adventures of Disney 'Princess' films and particularly Disney Frozen. The Mattel dolls are known for their attention to detail, allowing fans to bring … [Read more...] about Mattel Unveils All New Line for Disney Princess and Frozen