By Allison Watkinson TLL Reporter MGA Entertainment, Inc. has announced it will be producing its L.O.L. Surprise! spherical packaging using sustainable materials beginning in April. MGA Entertainment is the largest privately-held toy company in the U.S. The company primarily creates proprietary and licensed consumer products and entertainment across a variety of … [Read more...] about Sustainable Licensing: LOL Surprises By Adopting Eco-Friendly Packaging
Traditional Toys/Games
Restaurant Licensing: Crayola Brings Color to Wendy’s Kids’ Meals
Wendy's is teaming up with Crayola to bring a series of six new licensed toys to Wendy’s Kids’ Meals. Beginning the week of April 4, participating Wendy’s restaurants began offering children the premium Color Adventure kits in Wendy's Kids' Meals. Packed in a crayon-shaped holder, each Crayola Color Adventure kit comes with three Crayola crayons in different shades and a … [Read more...] about Restaurant Licensing: Crayola Brings Color to Wendy’s Kids’ Meals
Mattel releases MEGA and Matchbox sustainable products
Mattel, Inc. is expanding its sustainable product releases with the debut of environmentally-friendly products from its popular MEGA and Matchbox brands. One of Mattel’s corporate goals is to achieve 100% recycled, recyclable or bio-based plastic materials in all its products and packaging by 2030. In line with this goal, the preschool construction toy brand, MEGA is releasing … [Read more...] about Mattel releases MEGA and Matchbox sustainable products
NFT Licensing: Jazwares Wins Master Toy Deal With World of Women
By Allison Watkinson TLL Reporter Jazwares has announced a multi-year, global master toy and collectible licensing agreement with World of Women for a diverse NFT collection. World of Women consists of over 10,000 one-of-one randomly-generated, female-oriented NFTs. Each piece of the NFT collection was hand-crafted by the artist Yam Karkai. The collection contains 27 … [Read more...] about NFT Licensing: Jazwares Wins Master Toy Deal With World of Women
Licensing Law: Spin Master Wins Key IP Legal Actions in China
By Gary Symons TLL Editor in Chief Canadian-based toymaker Spin Master announced it has won several landmark IP protection cases in the Chinese courts. While many Western companies have in the past complained about IP theft in China, Spin Master says its victories are a positive sign of China's commitment to tackle counterfeiting and IP infringement in the toy industry. "These … [Read more...] about Licensing Law: Spin Master Wins Key IP Legal Actions in China
Brown Toy Box Partners On Educational Program With DonorsChoose
The STEAM toyco Brown Toy Box is on a mission to reach 100,000 students in America in 2022 and encourage them to pursue scientific careers. Founded by tech innovator and visionary entrepreneur Terri-Nichelle Bradley (pictured above), Brown Toy Box was created to inspire children from all backgrounds that they can be successful in Science, Technology, Engineering, Art and … [Read more...] about Brown Toy Box Partners On Educational Program With DonorsChoose
Women in Toys Announces Wonder Women of 2022
Women in Toys, Licensing & Entertainment (WiT) announced Tuesday the winners of the 2022 Wonder Women Award. The winners were announced on the first day of Women's History Month, and also on the organization's 30th anniversary. The annual award honors the brightest women in toys, licensing and entertainment, as an annual celebration of the industry's remarkable thought … [Read more...] about Women in Toys Announces Wonder Women of 2022
Play Lab: How Fisher Price Develops Toys That Kids Love
By Gary Symons TLL Editor in Chief Play and entertainment giant Mattel is marking a 60-year anniversary by unveiling the secrets behind the success of its acclaimed Fisher-Price division. And while the topic is not exactly what the Licensing Letter typically covers, we were fascinated by the process Fisher-Price uses to develop toys that young kids love. To sum it up in a … [Read more...] about Play Lab: How Fisher Price Develops Toys That Kids Love
Licensing Sustainability Award Winner To Be Announced March 3rd
The winner of the second Licensing Sustainability Award will be named at the upcoming SPLiCE New Year Solutions conference in Los Angeles on March 3. The LSA is an award honoring programs within the licensing industry that either reduce pollution and waste, protect the environment, and/or reduce greenhouse gas emissions. The LSA is a joint project by SPLiCE and The Licensing … [Read more...] about Licensing Sustainability Award Winner To Be Announced March 3rd
Sustainable Licensing: Hasbro Commits To Fight Global Warming
Hasbro has announced a major commitment to reduce its environmental footprint and lower its greenhouse gas emissions. The toy and entertainment giant says it has joined the Science Based Targets initiative (SBTi), committing to further reduce its environmental footprint in support of a lower carbon economy. This commitment marks the latest move in the company’s ongoing … [Read more...] about Sustainable Licensing: Hasbro Commits To Fight Global Warming