Bulldog inks a new deal with DNC for homewares based on the preschool sensation As part of its growing consumer products program, Bulldog Licensing has signed DNC as licensing partner for the hit preschool doll and YouTube hit, Kindi Kids. The deal will see DNC creating a range of products based on the bobble-headed dolls, including lunch bags and coolers, drinkware, food … [Read more...] about Kindi Kids And DNC Making Meal Times Fun
Traditional Toys/Games
Gabrielle Sims to Head Hasbro’s Softlines Division in UK
Veteran licensing executive Gabrielle Sims will head the softlines business for Hasbro's consumer products division in the UK, the company says. “We have big growth plans for our UK business and are thrilled to be adding such strong talent to our team," said Sally Carnota, the category licensing director at Hasbro UK and Ireland. " Gabrielle’s exceptional creativity and … [Read more...] about Gabrielle Sims to Head Hasbro’s Softlines Division in UK
Hot Wheels Monster Trucks Go Live
Hot Wheels Monster Trucks Live is kicking off its return to live events with new trucks and drivers in an upcoming 10-stop tour across the US. The tour is made possible through a partnership with the Raycom-Legacy Content Company, a large-scale event operation, promotion, content production, licensing, and media firm. Raycom produces entertainment experiences including the Hot … [Read more...] about Hot Wheels Monster Trucks Go Live
Disney Builds Back Better With Q3 Earnings Report
The world's largest entertainment and licensing conglomerate showed this week it's coming back strong from the pandemic, posting solid revenue numbers and exceeding expectations for its new streaming services. Disney reported fiscal third-quarter results Thursday that not only beat Wall Street's estimates, but also showed impressive user growth for Disney+, making it the … [Read more...] about Disney Builds Back Better With Q3 Earnings Report
Hasbro Hits Home Run For Q2 Revenue
The global play and entertainment conglomerate Hasbro, Inc. smashed its revenue targets for Q2, sending the company's stock soaring. "Hasbro delivered an excellent second quarter, with revenues up 54% versus the second quarter of last year and 9% versus pro forma second quarter 2019," said Brian Goldner, Hasbro’s chairman and CEO. This is the second reporting period since … [Read more...] about Hasbro Hits Home Run For Q2 Revenue
Kim Boyd Tapped To Lead Hasbro’s Brands & Consumer Innovation Team
Veteran Hasbro executive Kim Boyd has been chosen to lead the company's new Global Brands & Consumer Innovation division. The formation of the GBCI division is a major strategic goal for Hasbro this year, and the company has opted to go for a leader with in-house knowledge and a track record of success with a variety of Hasbro products. Hasbro says, effective … [Read more...] about Kim Boyd Tapped To Lead Hasbro’s Brands & Consumer Innovation Team
Moose Toys & Akedo Launch Collab on New Akedo Toy Line
Moose Toys Is Delivering A Knockout Punch With Akedo Warriors Moose Toys is partnering with WildBrain CPLG and Nickelodeon for a multi-faceted launch of its new toy line, Akedo: Ultimate Arcade Warriors. The micro battling figures pack a punch with their individual battle styles and an array of attached aspirational, powerful and sometimes unconventional weapons and … [Read more...] about Moose Toys & Akedo Launch Collab on New Akedo Toy Line
Invisibobble Teams With Crayola For Hair Accessories
The hair accessories brand invisibobble will be bringing a lot of Crayola color to its lineup, thanks to a new agreement between the companies. Invisibobble says the unique product design, material and technology that makes up the invisibobble DNA is now being paired with Crayola’s nostalgic and colorful feel in the new limited edition launch. Inspired by the crayon design … [Read more...] about Invisibobble Teams With Crayola For Hair Accessories
Pokemon GO Developer Releasing Radical Transformers Game
Niantic, the software team that developed the viral Augmented Reality (AR) game Pokemon GO, is working with Hasbro and TOMY to develop a new mobile game based on the Transformers franchise. Called Transformers: Heavy Metal, the new game will see players battle with characters from the Transformers series in real world settings using the game’s AR features. The idea is similar … [Read more...] about Pokemon GO Developer Releasing Radical Transformers Game
Wham-O Gets Into Board Games in Deal With Winning Moves Games
Wham-O has been on a licensing tear this year after signing with agency Anjar Co. & Becker Associates, and has now announced another deal to translate classic action toys like Frisbee and Hula Hoop into board games. Winning Moves Games USA is a Massachusetts-based maker of both new and classic board games, card games and puzzles including Pass the Pigs, No Stress Chess, … [Read more...] about Wham-O Gets Into Board Games in Deal With Winning Moves Games