The international toy maker MGA Entertainment, best known for its Bratz and LOL Surprise line of fashion dolls, has announced another key move as the company increasingly moves into the digital realm. MGA says it has signed a series of brand licensing deals with game developer Riva Technology and Entertainment to develop a number of new mobile games, based on LOL Surprise and … [Read more...] about MGA Entertainment Developing Mobile Games With Riva Technology
Traditional Toys/Games
Hasbro Bringing Roblox Into The Real World With New Toys and Games
Partnership will bring official NERF Roblox Blasters and MONOPOLY: Roblox 2022 Edition Board game to fans worldwide. The global play and entertainment company Hasbro, Inc. has launched a partnership with Roblox Corporation to introduce a range of Roblox-inspired NERF blasters representing some of the most popular experiences on the Roblox platform. In addition, Hasbro has … [Read more...] about Hasbro Bringing Roblox Into The Real World With New Toys and Games
Wham-O Appoints Global Licensing Agency
There are few companies that have historically done a better job of branding their inventions than Wham-O, and now Anjar Co. and Becker Associates has been given the weighty responsibility of licensing and commercializing brands like Hula Hoop, Hacky Sack, Boogie Board, and Frisbee, among many others. It's a mark of Wham-O's success in creating successful new products that … [Read more...] about Wham-O Appoints Global Licensing Agency
The Point.1888 Inks Toy Partner for Moonbug Entertainment
The licensing agency The Point.1888 has announced the signing of an agreement making Character Options the Master Toy Partner for Moonbug Entertainment's Morphle brand in EMEA and Australia. The deal comes just a few months after The Point.1888 announced multiple major licensee partnerships for two of Moonbug Entertainment Ltd.’s other world-famous brands, Cocomelon and … [Read more...] about The Point.1888 Inks Toy Partner for Moonbug Entertainment
Gift Retailer Moonpig Goes Big With LEGO
The British gift company Moonpig says it's expanding its offering through a major deal with LEGO to make branded gifts available to its customers. The agreement marks the largest ever branding launch on the AI-powered e-commerce site, the company says. The new range of more than 50 different products with 13 different themes is already available through the Moonpig.com … [Read more...] about Gift Retailer Moonpig Goes Big With LEGO
Random House Signs LEGO Book Deal
Random House has signed a deal that will see a major expansion of book titles being published and distributed globally for toy giant LEGO. Under the agreement, Random House Children’s Books will partner with AMEET Publishing, LEGO Publishing’s worldwide strategic partner, to expand the LEGO Books business, said Chris Angelilli, VP & Editor-in-Chief of Licensed Publishing, … [Read more...] about Random House Signs LEGO Book Deal
Startup’s Sales Soar After Sesame Street Deal
The success of innovative startup company Glo underlines the critical importance of seeking out smart licensing deals with popular brands. Glo, a young company based in Starkville, Miss., recently signed a licensing agreement with Sesame Workshop for Glo Pals, an imaginative toy that brightens play and bath time for children, particularly those with autism. Glo Pals were … [Read more...] about Startup’s Sales Soar After Sesame Street Deal
LOL Surprise Joins the Digital Fun With ROBLOX
Two giants of the children's play industry have combined forces in a licensing deal between the gaming platform ROBLOX and the toy franchise LOL Surprise. LOL Surprise Official Party will launch on Roblox’s social gaming platform on April 2, according to a statement to The Licensing Letter from MGA Entertainment. "This past year has found parents discovering new ways to get … [Read more...] about LOL Surprise Joins the Digital Fun With ROBLOX
Special Report: The Future of Hasbro
By Gary Symons TLL Editor in Chief The 'Play and Entertainment' conglomerate Hasbro has for the first time outlined its future plans in a live investor event, and as expected, the news will be game changing for the company and for its licensing partners worldwide. Sit down and grab yourself a coffee or tea, because it's a LOT. At the core of the announcement, Hasbro has … [Read more...] about Special Report: The Future of Hasbro
Peppa Pig Theme Park To Open at LEGOLAND Florida
Thanks to the soaring popularity of Peppa Pig, families will squeal with delight in 2022 as they jump into the playful world of Peppa Pig for an unforgettable day of adventure at the World’s First Peppa Pig Theme Park, built out as part of the LEGOLAND Florida Resort. Designed to be the ultimate day trip for little ones, the all-new standalone theme park will feature multiple … [Read more...] about Peppa Pig Theme Park To Open at LEGOLAND Florida