By Allison Watkinson TLL Reporter Warner Bros. and Fisher-Price are launching a Little People collection based on the enduring hit series Friends. Timed for release on July 18, now known as National Monica Day, Fisher-Price has created a Little People set based on the TV set for the show. The collection is created under license from Warner Bros. Discovery Global … [Read more...] about Characters from Friends Return as Fisher-Price ‘Little People’
Traditional Toys/Games
Bob Mackie Made Barbie a Fashion Icon, Says Hollywood Reporter
By Gary Symons TLL Editor in Chief The upcoming Barbie movie is testimony to the star power of toy brand Barbie, but it was designer Bob Mackie who made Barbie a star in the first place. That's the argument of Hollywood Reporter, the venerable film industry publication, which said in a recent article that the legendary American designer was a primary reason for the brand's … [Read more...] about Bob Mackie Made Barbie a Fashion Icon, Says Hollywood Reporter
Hasbro Celebrates Centennial At San Diego Comic-Con
By Allison Watkinson TLL Reporter Hasbro is returning to San Diego Comic-Con International with a lineup of branded activities for the company's 100th anniversary celebration. The branded activations will take place over multiple days and include convention exclusive product offers, brand-focused panel discussions, giveaways, signing opportunities, demonstrations, photo … [Read more...] about Hasbro Celebrates Centennial At San Diego Comic-Con
The New Canadian Eatery Inspired by LEGO Bricks
By Gary Symons TLL Editor in Chief This isn't technically a licensing story, but a new pop-up restaurant in Vancouver, Canada certainly does demonstrate the power of brands. The new eatery Brick Burger will open for two days, serving up food that is created in the shape and color of familiar LEGO bricks. It is not a licensed LEGO collaboration, however, as the organizers … [Read more...] about The New Canadian Eatery Inspired by LEGO Bricks
Playmates Toys Releases Ninja Turtle Line Ahead of Summer Blockbuster
Playmates Toys has launched a new line of action figures inspired by the summer movie "Teenage Mutant Ninja Turtles: Mutant Mayhem." The authentically designed and intricately detailed classic mutants and villains, as depicted in the film, will be available for purchase starting June 25, 2023. The new collection features the following characters with their corresponding … [Read more...] about Playmates Toys Releases Ninja Turtle Line Ahead of Summer Blockbuster
Hasbro and Amazon Stage Transformers Fan Event in Brooklyn
By Allison Watkinson TLL Reporter Hasbro has partnered with Amazon for a special fan event to promote the upcoming theatrical release of Transformers: Rise of the Beasts. The Transformers: Battle in Brooklyn fan event will feature an Amazon-exclusive product showcase, a Transformers-themed street mural, online activations, food trucks, and more. "We are thrilled to … [Read more...] about Hasbro and Amazon Stage Transformers Fan Event in Brooklyn
Jazwares Named Master Toy Partner for Sanrio’s Hello Kitty Franchise
By Allison Watkinson TLL Reporter Jazwares has entered into a multi-year master toy licensing agreement with Sanrio to create Hello Kitty and Friends toy collections. “Friendship and kindness come in many forms and with the help of Jazwares, we’ll be able to expand those values in so many unique expressions of creativity and play,” said Sanrio COO, Craig Takiguchi. “This … [Read more...] about Jazwares Named Master Toy Partner for Sanrio’s Hello Kitty Franchise
Fisher-Price Wants To Send Your Kids To College
By Allison Watkinson TLL Reporter Mattel's Fisher-Price brand has partnered with Gift of College and Concerto Card Company to release the Fisher-Price College Savings Mastercard. By working with the Concerto and Gift of College, the Fisher-Price College Savings Mastercard will allow families to save money and take advantage of tax benefits to support their children’s … [Read more...] about Fisher-Price Wants To Send Your Kids To College
All American Licensing in Tag Team Match With PowerTown Wrestling
By Allison Watkinson TLL Reporter All American Licensing has been appointed by Relativity Worldwide as its exclusive brand licensing agent for PowerTown Wrestling. PowerTown Wrestling is a recently-launched collectible action figure line that features professional wrestlers from the past eight decades. The brand initially launched in fall of 2022 with the Series 1 … [Read more...] about All American Licensing in Tag Team Match With PowerTown Wrestling
Anna May Wong Portrayed in Latest Barbie Inspiring Women Series
By Allison Watkinson TLL Reporter Mattel has released a Barbie Inspiring Women doll based on Anna May Wong in celebration of Asian American and Pacific Islander (AAPI) Heritage Month. Anna May Wong was a Chinese-American actress who made history as the first Asian-American actor to secure a lead role in a US television series. Throughout her career, Wong worked to break down … [Read more...] about Anna May Wong Portrayed in Latest Barbie Inspiring Women Series