In 1947, General Mills’ KiX cereal brand offered the Atomic “Bomb” Ring as a premium in exchange for 15 cents plus a cereal box top. Also known as the Lone Ranger Atomic Bomb Ring, it was a reflection of the public’s preoccupation with the power and potential of atomic energy at the time. The ring had an adjustable gold-colored band with lightning-blast explosions on its … [Read more...] about Radioactive Bling: The Atomic “Bomb” Ring from KiX
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