Two giants of the children's play industry have combined forces in a licensing deal between the gaming platform ROBLOX and the toy franchise LOL Surprise. LOL Surprise Official Party will launch on Roblox’s social gaming platform on April 2, according to a statement to The Licensing Letter from MGA Entertainment. "This past year has found parents discovering new ways to get … [Read more...] about LOL Surprise Joins the Digital Fun With ROBLOX
Video Games and Software
Tetris Waffle Maker Shows You Should Play With Your Food
Lisle Licensing takes the Tetris brand forward in 2021 The video game property Tetris and their UK-based licensing agent Lisle Licensing have launched a slate of new deals, including one for a hilarious new Tetris waffle maker from Fizz Creations. Apparently, someone with a love of trapezoids realized waffles are just a lot of tasty Tetris shapes packed together, and decided … [Read more...] about Tetris Waffle Maker Shows You Should Play With Your Food
Special Report: The Future of Hasbro
By Gary Symons TLL Editor in Chief The 'Play and Entertainment' conglomerate Hasbro has for the first time outlined its future plans in a live investor event, and as expected, the news will be game changing for the company and for its licensing partners worldwide. Sit down and grab yourself a coffee or tea, because it's a LOT. At the core of the announcement, Hasbro has … [Read more...] about Special Report: The Future of Hasbro
Hasbro Expands License Deal With Epic Games
Toy and entertainment company Hasbro has announced an expansion of its current licensing program with Epic Games for products based on the Fortnite video game. The deal, announced during Hasbro's Investor Event on Feb. 25, extends the agreement by five years, and expands the deal beyond outdoor play products and tabletop games into item expressions such as collectible action … [Read more...] about Hasbro Expands License Deal With Epic Games
Wildbrain Launches Deal For ‘Assassin’s Creed’ Parkour Courses In Saudi Arabia
A deal brokered by WildBrain CPLG on behalf of Ubisoft will allow Assassin's Creed fans to release their inner Ninja with a blockbuster experiential attraction in Saudi Arabia. Wildbrain, a leading entertainment, sport and brand licensing agency, has secured a deal with Osool Entertainment to develop location-based entertainment (LBE) attractions for the blockbuster video game … [Read more...] about Wildbrain Launches Deal For ‘Assassin’s Creed’ Parkour Courses In Saudi Arabia
Post Malone Headlining Pokemon 25th Anniversary Concert
Pokémon is in a licensing frenzy this year as the company celebrates its 25th anniversary, and this week announced it has come to an agreement with Universal Music Group to have Post Malone star in a video and concert. The Pokemon Company International broke the news as musician-slash-Pokemon-fan Malone made the announcement on a YouTube video.Taking place on Feb. 27—better … [Read more...] about Post Malone Headlining Pokemon 25th Anniversary Concert
EA Expands Mobile Game With Glu Acquisition
Electronic Arts is making a huge move in the video gaming space as it has entered into a definitive agreement to acquire mobile game developer GluMobile Inc. GluMobile is a leading global developer and publisher of mobile games including Design Home, Covet Fashion, and MLB Tap Sports Baseball. Under the terms of the agreement, EA will acquire Glu for $2.1 billion in enterprise … [Read more...] about EA Expands Mobile Game With Glu Acquisition
Halo & Xbox Release New Bedding Sets For The Sleepy Gamer
Video gaming is exhausting work, so it just made sense for Microsoft to partner with boutique bedding specialist Dreamtex Ltd. to develop a bedding collection for the Xbox and the critically acclaimed Halo franchise. “Gamers ... and even Spartans ... need a good night’s sleep to make sure they are ready to perform every day,” says John Friend, Head of Halo & Xbox Consumer … [Read more...] about Halo & Xbox Release New Bedding Sets For The Sleepy Gamer
EA Announces Multiplatform, Global Expansion of FIFA Gaming Franchise
Electronic Arts' partnership with FIFA has been incredibly lucrative for both parties, and now the EA SPORTS division is doubling down with a massive expansion of games based on their collaboration. EA announced this week the signing of a multiyear UEFA license extension, ensuring the pinnacle of club football remains exclusive to EA SPORTS. As well, EA is expanding football … [Read more...] about EA Announces Multiplatform, Global Expansion of FIFA Gaming Franchise
LEGO Deal With SEGA Results in ‘Super Sonic’ Collection
Video gaming's most iconic speedster is now coming to a box of LEGO near you, as LEGO Ideas announced it is releasing a line of products for Sonic the Hedgehog. Even more interesting, the partnership is happening because of a concept design submitted by a 24-year-old LEGO superfan in the UK, Viv Grannel. LEGO says Grannel, also a passionate Sonic fan, created her design as a … [Read more...] about LEGO Deal With SEGA Results in ‘Super Sonic’ Collection