By Allison Watkinson TLL Reporter Electonic Arts is expanding the role of women's football in its upcoming video game, EA SPORTS FC 24. The most noteworthy new expansion is the addition of professional women's football players to the game's Ultimate Team mode. This will allow EA SPORTS FC 24 players to build squads featuring both male and female football stars from … [Read more...] about EA SPORTS Scores Goal For Gender Equality By Adding Women’s Football
Video Games and Software
Ralph Lauren Designs Gamer Collection for G2 Esports
By Gary Symons TLL Editor in Chief If you needed any more proof esports has become a big deal in licensing, consider that high-end fashion house Ralph Lauren has been named as the exclusive fashion outfitter to the G2 Esports team. That's the kind of announcement you expect from Olympic national teams or FIFA, but with esports attendance and revenues soaring, smart licensees … [Read more...] about Ralph Lauren Designs Gamer Collection for G2 Esports
Matchday Launches New Game For FIFA Women’s World Cup
The game developer Matchday has unveiled a trivia and match prediction game, licensed by FIFA Women's World Cup. The game is among the new video game licenses issued by FIFA, the world football association, after its controversial breakup with long-time partners EA Sports. The new game arrives with the FIFA Women’s World Cup Australia & New Zealand 2023, which is … [Read more...] about Matchday Launches New Game For FIFA Women’s World Cup
Licensing Deal Combines Super Mario With Super Oreos
By Allison Watkinson TLL Reporter Mondelēz International has partnered with Nintendo for the release of limited-edition Super Mario-themed Oreo cookies. The limited-edition Oreo x Super Mario cookies feature 16 designs based on heroes, villains and power-ups from the Super Mario entertainment franchise. Each Oreo cookie pack will include a random assortment of the … [Read more...] about Licensing Deal Combines Super Mario With Super Oreos
Catch the Hottest Licensing Trends With The Lightning Report
Trends at the Speed of Lightning: Brand Central and The Licensing Letter (TLL) Partner for New Trend Service The award-winning licensing agency Brand Central, and its trend intelligence division, Brand Central Insights, has come together with leading licensing publication The Licensing Letter for a new trend offering called the Lightning Report. Arriving as a monthly … [Read more...] about Catch the Hottest Licensing Trends With The Lightning Report
Legends of Learning Launches Angry Birds-Themed Educational Games with Rovio Entertainment
By Allison WatkinsonTLL ReporterRovio Entertainment has entered a licensing partnership with Legends of Learning for a series of Angry Birds educational games.Rovio Entertainment is a global company that specializes in creating, developing and publishing mobile games. Rovio is best known for its Angry Birds entertainment franchise which was initially released as a mobile game … [Read more...] about Legends of Learning Launches Angry Birds-Themed Educational Games with Rovio Entertainment
Xbox and Bethesda Release Limited-Edition Starfield Headset & Controller
By Allison WatkinsonTLL ReporterXbox and Bethesda have entered a licensing partnership for a limited-edition Xbox controller and headset inspired by the Starfield video game.Starfield is an open-world science fiction role-playing video game that is scheduled for release for Microsoft Windows and the Xbox Series S/X console in September 2023.The game is developed by Bethesda … [Read more...] about Xbox and Bethesda Release Limited-Edition Starfield Headset & Controller
Wildbrain and Supercell Partner On World of Clash Licensing Program
By Allison Watkinson TLL ReporterWildBrain CPLG has secured a global partnership with Supercell to create a licensing program for its World of Clash mobile franchise. World of Clash is an online multiplayer strategy game franchise for mobile devices that includes both Clash of Clans and Clash Royale. The terms of the deal allows WildBrain CPLG to represent the international … [Read more...] about Wildbrain and Supercell Partner On World of Clash Licensing Program
Video Games: CONMEBOL Renews Partnership With EA Sports FC
By Allison Watkinson TLL Reporter EA Sports has renewed its multi-year exclusive partnership with CONMEBOL, which governs professional football throughout South America. The partnership renewal ensures that EA Sports will continue to be CONMEBOL’s exclusive sports video gaming partner for its revamped EA Sports FC brand. The renewal will also provide support of … [Read more...] about Video Games: CONMEBOL Renews Partnership With EA Sports FC
The Sims To Build Its First Licensing Program With Brandgenuity
Agency to bring the iconic brand from URL to IRL By Gary Symons TLL Editor in Chief The legendary life simulation game The Sims has chosen Brandgenuity to guide its first foray into the very real world of licensing. Brandgenuity has been selected to build a global licensing program for the iconic franchise, targeted to its uniquely engaged Gen Z and Millennial global … [Read more...] about The Sims To Build Its First Licensing Program With Brandgenuity