By Allison Watkinson TLL Reporter Toikido and the Panini Group have entered a licensing partnership for an extensive line of Piñata Smashlings collectibles. Initially founded in 1961, the Panini Group is an Italian company that develops, produces and distributes licensed trading cards, stickers, collectibles and published works through its network of … [Read more...] about Panini To Produce Trading Cards for Piñata Smashlings
Video Games and Software
Unity Backtracks on Licensing Fees After Developer Backlash
By Gary Symons TLL Editor in Chief The game engine creator Unity has walked back its new licensing fee policy after a firestorm of criticism from developers. “We should have spoken with more of you, and we should have incorporated more of your feedback before announcing,” Unity president Marc Whitten wrote in a mea culpa published on the company’s blog. The Unity is one of … [Read more...] about Unity Backtracks on Licensing Fees After Developer Backlash
BBC Developing Bluey Video Game With Outright Games
By Allison Watkinson TLL Reporter BBC Studios has partnered with Outright Games to develop a licensed video game based on the Bluey childrens' series. Outright Games is a global company that specializes in developing and publishing family-friendly video games based on licensed entertainment brands. “We’re delighted to be working with Outright Games on Bluey’s first … [Read more...] about BBC Developing Bluey Video Game With Outright Games
Arcade1Up Announces Deluxe Home Arcade Line For International Distribution
By Allison WatkinsonTLL ReporterTastemakers' Arcade1Up brand is expanding internationally with a new home arcade product line and distribution partnerships. The new Arcade1Up products are part of a line called Deluxe that integrates modern technology into a streamlined version of the brand's ¾ scale home arcade machines. The four Arcade1Up products in the collection are TIME … [Read more...] about Arcade1Up Announces Deluxe Home Arcade Line For International Distribution
My Pet Hooligan IP Debuts Globally on Epic Games
TLL Staff AMGI Studios has announced its marquee video game title My Pet Hooligan has debuted on the Epic Games Store platform. My Pet Hooligan is a gaming and collectibles brand being built to become a global franchise, led by Hooli, a loud and rambunctious rabbit, in tandem with his partner in crime, Crystal Bun. My Pet Hooligan produces games, content, merch and … [Read more...] about My Pet Hooligan IP Debuts Globally on Epic Games
EA SPORTS Scores Goal For Gender Equality By Adding Women’s Football
By Allison Watkinson TLL Reporter Electonic Arts is expanding the role of women's football in its upcoming video game, EA SPORTS FC 24. The most noteworthy new expansion is the addition of professional women's football players to the game's Ultimate Team mode. This will allow EA SPORTS FC 24 players to build squads featuring both male and female football stars from … [Read more...] about EA SPORTS Scores Goal For Gender Equality By Adding Women’s Football
Ralph Lauren Designs Gamer Collection for G2 Esports
By Gary Symons TLL Editor in Chief If you needed any more proof esports has become a big deal in licensing, consider that high-end fashion house Ralph Lauren has been named as the exclusive fashion outfitter to the G2 Esports team. That's the kind of announcement you expect from Olympic national teams or FIFA, but with esports attendance and revenues soaring, smart licensees … [Read more...] about Ralph Lauren Designs Gamer Collection for G2 Esports
Matchday Launches New Game For FIFA Women’s World Cup
The game developer Matchday has unveiled a trivia and match prediction game, licensed by FIFA Women's World Cup. The game is among the new video game licenses issued by FIFA, the world football association, after its controversial breakup with long-time partners EA Sports. The new game arrives with the FIFA Women’s World Cup Australia & New Zealand 2023, which is … [Read more...] about Matchday Launches New Game For FIFA Women’s World Cup
Licensing Deal Combines Super Mario With Super Oreos
By Allison Watkinson TLL Reporter Mondelēz International has partnered with Nintendo for the release of limited-edition Super Mario-themed Oreo cookies. The limited-edition Oreo x Super Mario cookies feature 16 designs based on heroes, villains and power-ups from the Super Mario entertainment franchise. Each Oreo cookie pack will include a random assortment of the … [Read more...] about Licensing Deal Combines Super Mario With Super Oreos
Catch the Hottest Licensing Trends With The Lightning Report
Trends at the Speed of Lightning: Brand Central and The Licensing Letter (TLL) Partner for New Trend Service The award-winning licensing agency Brand Central, and its trend intelligence division, Brand Central Insights, has come together with leading licensing publication The Licensing Letter for a new trend offering called the Lightning Report. Arriving as a monthly … [Read more...] about Catch the Hottest Licensing Trends With The Lightning Report