Toy and entertainment company Hasbro has announced an expansion of its current licensing program with Epic Games for products based on the Fortnite video game. The deal, announced during Hasbro's Investor Event on Feb. 25, extends the agreement by five years, and expands the deal beyond outdoor play products and tabletop games into item expressions such as collectible action … [Read more...] about Hasbro Expands License Deal With Epic Games
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Wildbrain Launches Deal For ‘Assassin’s Creed’ Parkour Courses In Saudi Arabia
A deal brokered by WildBrain CPLG on behalf of Ubisoft will allow Assassin's Creed fans to release their inner Ninja with a blockbuster experiential attraction in Saudi Arabia. Wildbrain, a leading entertainment, sport and brand licensing agency, has secured a deal with Osool Entertainment to develop location-based entertainment (LBE) attractions for the blockbuster video game … [Read more...] about Wildbrain Launches Deal For ‘Assassin’s Creed’ Parkour Courses In Saudi Arabia
EA Expands Mobile Game With Glu Acquisition
Electronic Arts is making a huge move in the video gaming space as it has entered into a definitive agreement to acquire mobile game developer GluMobile Inc. GluMobile is a leading global developer and publisher of mobile games including Design Home, Covet Fashion, and MLB Tap Sports Baseball. Under the terms of the agreement, EA will acquire Glu for $2.1 billion in enterprise … [Read more...] about EA Expands Mobile Game With Glu Acquisition
Halo & Xbox Release New Bedding Sets For The Sleepy Gamer
Video gaming is exhausting work, so it just made sense for Microsoft to partner with boutique bedding specialist Dreamtex Ltd. to develop a bedding collection for the Xbox and the critically acclaimed Halo franchise. “Gamers ... and even Spartans ... need a good night’s sleep to make sure they are ready to perform every day,” says John Friend, Head of Halo & Xbox Consumer … [Read more...] about Halo & Xbox Release New Bedding Sets For The Sleepy Gamer
LEGO Deal With SEGA Results in ‘Super Sonic’ Collection
Video gaming's most iconic speedster is now coming to a box of LEGO near you, as LEGO Ideas announced it is releasing a line of products for Sonic the Hedgehog. Even more interesting, the partnership is happening because of a concept design submitted by a 24-year-old LEGO superfan in the UK, Viv Grannel. LEGO says Grannel, also a passionate Sonic fan, created her design as a … [Read more...] about LEGO Deal With SEGA Results in ‘Super Sonic’ Collection
Erve and Psyonix Launch Rocket League Apparel Line
Erve Europe has partnered with video game developer Psyonix to create an extensive, all-new collection of Rocket League apparel, in a deal brokered by IMG. Rocket League is a high octane video game that combines arcade style soccer with vehicular mayhem that has been named a winner or nominee of more than 150 “Game of the Year” awards. Available on Nintendo Switch™, … [Read more...] about Erve and Psyonix Launch Rocket League Apparel Line
Lego and Universal Music Group Launch Music Video Maker
In yet another example of how the world of music licensing has evolved over the past two years, LEGO and Universal Music Group (UMG) announced on Jan. 26 the launch of LEGO VIDIYO, "a playful and innovative music video maker experience designed to celebrate and expand children’s creativity and passion for music." The companies say in a joint statement that LEGO VIDIYO is a … [Read more...] about Lego and Universal Music Group Launch Music Video Maker
French Comic Asterix Licensed for TV, Film, Video Games
The iconic and internationally popular French/Belgian comic book Asterix is seeing a resurgence in popularity which is likely to grow, as the brand launches new licensing deals and a live action film. Asterix launched as a French and Belgian French comic book in 1959, depicting the adventures of the Gauls in their resistance to the Romans in the era of Julius Caesar. Featuring … [Read more...] about French Comic Asterix Licensed for TV, Film, Video Games
Antstream Licenses Star Wars For Retro Gaming Platform
One of the world's leading retro games platforms, Antstream Arcade, is adding beloved retro classic Star Wars titles to its extensive library of fully licensed games. These iconic games will be made available on a single platform for the first time, including the entire Super Star Wars series for the SNES and Star Wars for the NES. Adventure game classics like Grim Fandango, … [Read more...] about Antstream Licenses Star Wars For Retro Gaming Platform
Among Us Video Game Creators Choose Toikido As Toy Partner
The studios behind the trending video game Among Us have chosen the newly formed British toymaker Toikido as their global master toy partner for a line of collectibles, action figures, plush toys, play sets and more. Among Us has become one of the world's most popular games since it was first released in June 2018 by InnerSloth and Dual Wield Studios. The game makers say its … [Read more...] about Among Us Video Game Creators Choose Toikido As Toy Partner