Katy Perry Headlines 'P25 Music', a Year of Surprise Music Events and Superstar Collaborations The Pokémon Company International officially launched its 25th anniversary celebration on Jan. 13, marking a quarter century of fun and games with a massive music collaboration, including a partnership with pop star Katy Perry. The Japanese video game and entertainment franchise … [Read more...] about Pokémon Celebrates 25 Years With Music Deal, Licensing Campaign
Interactive/Online
Marvel Launches Year Long Product Campaign for 2021
The wildly successful Disney superhero franchise Marvel is giving its fans plenty of reasons to celebrate the New Year, announcing a full year of new Marvel Studios inspired product reveals spanning toys, games, books, apparel, home décor and more. Mirroring Marvel Studios’ upcoming Disney+ series rollouts, Marvel Must Haves will serve as the preeminent source on Marvel.com for … [Read more...] about Marvel Launches Year Long Product Campaign for 2021
Erve Europe Lands Deal With Blizzard Entertainment
Licensing company Erve Europe has signed a deal with Blizzard Entertainment adding the wildly popular Overwatch and World of Warcraft games to its product portfolio. Erve Europe is a leader in character licenses and brands for the continent, producing branded fashion and apparel featuring TV, film, cartoon and video game heroes. As part of Erve Group, the company has six … [Read more...] about Erve Europe Lands Deal With Blizzard Entertainment
Founders Transition to New Leadership at Spin Master
Max Rangel Joins Spin Master as Co-Founders Ronnen Harary and Anton Rabie Transition Their Roles in Spring 2021 Spin Master has been led by its co-founders since the company's inception, but next month the company will have its first 'outside' CEO in Max Rangel, formerly of SC Johnson & Sons. Spin Master is a major force in the toy and children's entertainment world, and … [Read more...] about Founders Transition to New Leadership at Spin Master
Spin Master Nets Big Win With League of Legends Toy Deal
The Canadian toymaker Spin Master just logged one of its biggest single deals to date, announcing a multi-year agreement to become the global master toy licensee for Riot Games' League of Legends, the most-played PC game in the world. Spin Master will develop products including action figures, playsets and role play items, with an anticipated on-shelf date in the Fall of … [Read more...] about Spin Master Nets Big Win With League of Legends Toy Deal
Deal Summary: Spread Group, Emoji Co., Lucasfilm, League of Legends
Another week, another slate of great deals in our industry, as we lead our coverage today with expansion of an existing agreement with Warner Bros. and Spread Group. Spread Group Expands Warner Bros. Collaboration Beyond Europe Spread Group - formerly known as Spreadshirt - has worked with Warner Bros. in Europe since 2012, developing more than 1,700 designs for the … [Read more...] about Deal Summary: Spread Group, Emoji Co., Lucasfilm, League of Legends
Konami’s Bomberman and Contra Sign New Merch Deals
Two iconic ... if not historic ... Konami video game franchises will be getting some new merch, thanks to a pair of new licensing agreements signed by Konami Cross Media NY. Bomberman and Contra will soon have more product to offer fans with the conclusion of the new licensing agreements, said Jennifer Coleman, Vice President of Licensing and Marketing, Konami Cross Media NY, … [Read more...] about Konami’s Bomberman and Contra Sign New Merch Deals
Who’s News Roundup: Week of Dec. 9
Bad Robot Tags Veteran Developer Michael Booth for New Video Game Studio The accomplished Bad Robot studio made a serious move this week, launching a video game division-Bad Robot Games—that will be guided by newly hired industry veteran Michael Booth as its General Manager and CEO Anna Sweet. Bad Robot, founded and led by renowned producer JJ Abrams, will now partner its … [Read more...] about Who’s News Roundup: Week of Dec. 9
Super Oops: Why the Snyder Cut of Justice League was Removed from HBO
If you’re a DC Comics fan anxiously awaiting the release of the controversial ‘Snyder Cut’ of Justice League, then you’re likely aware the first epic trailer has been pulled from YouTube and other video or streaming services … and it appears a licensing wrangle serves as the super villain in the plot. While there’s been no official explanation, it appears the trailer was … [Read more...] about Super Oops: Why the Snyder Cut of Justice League was Removed from HBO
TikTok Inks Critical Licensing Deal with Sony Music
Another day, another TikTok licensing deal to report, but in this case, the agreement is critical to the way TikTok operates. TikTok announced this week it has reached a new agreement with Sony Music Entertainment that allows its millions of users to use songs from SME’s vast roster of global music superstars, as well as its many emerging artists. "We are thrilled to enter … [Read more...] about TikTok Inks Critical Licensing Deal with Sony Music