MGM and its licensing partner THQ Nordiq have announced a new video game based on the show Are You Smarter Than A 5th Grader? The game is designed for Nintendo Switch, PS4, PS5, Xbox One, Xbox Series X|S, and PC. Packed with more than 6800 questions, the gameshow format quiz game is based on the popular TV franchise and covers topics including math, vocabulary and animal … [Read more...] about MGM Releases App for Are You Smarter Than a 5th Grader
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EA SPORTS Completes Post-FIFA Strategy With Wave of Licensed Deals
By Gary Symons TLL Editor in Chief Electronic Arts Inc. says it has signed a series of new multi-year partnerships for EA SPORTS FIFA 23, and including the new EA SPORTS FC brand. The new deals include 30 separate football (soccer) leagues around the world, and comprise 100 stadiums, 700 teams, and 19,000 players. "EA SPORTS has always led with unrivaled authenticity and … [Read more...] about EA SPORTS Completes Post-FIFA Strategy With Wave of Licensed Deals
Metaverse Licensing: iHeartMedia Hosting Concerts in Fortnite
iHeartMedia took its first steps in to the metaverse by launching its first virtual world on Fortnite,called iHeartLand. The launch is just the first step in iHeartMedia's ambitious plans for the metaverse, as the company undertakes a campaign to attract younger audiences and to become a leader in the growing Web3 economy. iHeartMedia is a major force in the music and content … [Read more...] about Metaverse Licensing: iHeartMedia Hosting Concerts in Fortnite
Video Games: Fall Guys Blunder Into Licensing Bonanza
By Gary Symons TLL Editor in Chief The charmingly clumsy beans from the hit video game Fall Guys has now entered the licensing world with a bang ... or maybe a thud. Devolver Digital says it has signed several worldwide, and world class, licensing partners for the record breaking title from Epic Games, which also produces Fortnite. “Fall Guys is cool, colourful, global, … [Read more...] about Video Games: Fall Guys Blunder Into Licensing Bonanza
Film Licensing: MGM Turns Legally Blonde Into Mobile Game
Fancy yourself as a crack legal mind, ready to match wits in the courtroom? If so, it's time to download Legally Blonde: The Game. MGM has partnered with Playside Studios to bring an innovative new game to mobile devices everywhere, featuring clever puzzle mechanics combined with captivating narrative. The game, of course, is based on MGM's massive hit Legally Blonde, which … [Read more...] about Film Licensing: MGM Turns Legally Blonde Into Mobile Game
Ancient City of Dunhuang Depicted in Clash of Kings
The Chinese video game Clash of Kings has reached a "landmark licensing agreement" with Dunhuang Inspiration; part of the Dunhuang Culture & Tourism Group. The two-year deal, brokered by art and cultural IP specialist ARTiSTORY, gives Clash of Kings exclusive access to the historic assets, artworks and location-based resources of Dunhuang: a historic city, and UNESCO … [Read more...] about Ancient City of Dunhuang Depicted in Clash of Kings
Video Game Licensing: Fortnite Gets Powered Up With Dragon Ball Collaboration
By Gary Symons TLL Editor in Chief The hit game Fortnite will get a little Super Kamehameha action this month, as characters from Tohei Animations' Dragon Ball franchise join the action. The anime studio has signed a deal with Fortnite creator Epic Games to power up the game with the addition of classic downloadable characters from the wildly popular Dragon Ball franchise. … [Read more...] about Video Game Licensing: Fortnite Gets Powered Up With Dragon Ball Collaboration
Cuphead on a Roll With New Show, Agents, and Merch Deals
The gaming franchise Cuphead is having a breakout year in the licensing space, and has now announced new deals in its rapidly expanding portfolio. The game has already inspired the hit series The Cuphead Show, which will be dropping new episodes in August. Now, the game from Studio MDHR is working with its licensing and entertainment partner King Features on a wide range of … [Read more...] about Cuphead on a Roll With New Show, Agents, and Merch Deals
Licensing Law: Roblox Sues WowWee For Allegedly Selling Toys Based On Its IP
By Gary Symons TLL Editor in Chief The metaverse platform Roblox is suing the Hong Kong toy company WowWee for a line of toys it says were inspired by Roblox avatars. The suit is aimed at a new line of dolls called My Avastars (seen in above photo), scheduled for release in October through major retailers like Walmart, Target and Macy's. The case is among the first examples of … [Read more...] about Licensing Law: Roblox Sues WowWee For Allegedly Selling Toys Based On Its IP
Spin Master’s Bakugan Enters the Metaverse Through Roblox
By Allison Watkinson TLL Reporter Spin Master has partnered with Roblox for metaverse experiences involving the popular Bakugan anime franchise. "Last year we introduced another dimension of Bakugan storytelling, bringing together millions of fans with the first-ever premiere of a full-length episode on Roblox," said Laura Henderson, Spin Master's EVP of Marketing. "Today, … [Read more...] about Spin Master’s Bakugan Enters the Metaverse Through Roblox