The tech toy company CreateOn has partnered with the Grateful Dead, using the band’s cover art for its collectible Magna-Tiles.
Since its founding two years ago, CreateOn, has continued to grow its portfolio of play sets and fan-targeted collectibles depicting beloved franchises like Sesame Street, Dr. Seuss Enterprises, Crayola, The Beatles and the World of Eric Carle. Now the brand has gone back to the Age of Aquarius to the latest expansion of its collectible sets with the addition of Grateful Dead Magna-Tiles.
The Grateful Dead is a social and musical phenomenon that grew into a genuine American treasure over a period of several decades.
In 1965, an entire generation was linked together by common ideals, gathering by the hundreds and thousands at music festivals. This movement created a seamless connection between the band and its fans. As the band toured, fans known as Dead Heads would follow. By 1995, the Grateful Dead had attracted the most concert goers in the history of the music business, and today remain one of the all-time leaders in concert ticket sales.
Their final tally of 2,318 total concerts remains a world record, and The Grateful Dead also recently celebrated their 48th top 40 album on the Billboard chart, a feat no other group has achieved.
The Grateful Dead collection set by CreateOn features classic designs and imagery spanning the band’s career, with Magna-Tiles depicting the band’s album covers on one side and their signature dancing bears on the other. In addition to the many structures that can be configured with the traditional square Magna-Tiles, this set includes 1 bonus hexagonal tile to make a bass drum, and a chassis to build a groovy sixties-style van. The new Grateful Dead set comes on the heels of CreateOn’s first fandom-targeted set featuring The Beatles earlier this year.
“There is no greater honor than launching sets that not only bring joy to children, but to consumers of all ages with a shared love for a band that’s been connecting generations for decades,” said Steve Rosen, Vice President, CreateOn. “Similar to our successful partnership with the Beatles, we look forward to this collaboration extending our customership to fans of the legendary Grateful Dead and giving them a one-of-a-kind collectible to share with their families.”
The Grateful Dead Magna-Tiles Structures will be available this fall on CreateOn.com and Amazon.com. The set is for fans aged three through adult. Along with licensing partnerships, CreateOn also has its own series of Magna-Tiles Structures sets and customizable photo sets under the Photo Tiles brand name.