By Allison Watkinson
TLL Reporter
Beanstalk Latin America has partnered with Choco Milk to develop a licensing program that will extend the brand into new product categories.
Through the terms of the agreement, Beanstalk will work to secure licensing partnerships that will leverage Choco Milk’s rich flavor profile and official brand mascot, Pancho Pantera.
The initial focus for the licensing program is to expand Choco Milk’s presence in the food and beverage industry with licensed snacks, drinks, desserts and menu items.
“We’re thrilled to partner with Choco Milk to develop a licensing program that builds on its rich heritage and unique chocolatey flavor, adored by both kids and adults,” said Beanstalk SVP, Frances Alvarez. “The brand is perfectly poised to expand into new food categories, bringing its iconic taste to life in ways that turn everyday moments into fun, flavor-filled experiences.”
First launched in 1928, Choco Milk is a powdered milk modifier from Mead Johnson Nutrition that features a patented formula that is enriched with 23 vitamins and minerals.
Known as the first milk beverage modifier to hit the Mexican retail market, both the brand and its Pancho Pantera mascot have become popular throughout Latin America.
“With over 90 years in the market, Choco Milk has become an iconic brand, deeply rooted in the hearts of Mexican families,” said Mead Johnson Nutrition marketing director, Pablo Alija. “Its rich heritage and delicious chocolate flavor have been a beloved part of countless childhoods and family traditions. We are excited to continue its growth and be part of a new era for the brand, ensuring that it remains a cherished staple for generations to come,” added Alija. “We can’t wait to keep spreading joy through our brand.”
This representation partnership with Choco Milk marks Beanstalk Latin America’s first collaboration with a brand that originated in Mexico for local market extensions.
Initially founded in 1992, Beanstalk is a global licensing agency that works with brand owners, manufacturers and retailers to create consumer product programs and experiential activations.