By Gary Symons
TLL Editor in Chief
Perfetti Van Melle Licensing just announced a new partnership with The Ugly Duck, melding the playfulness of Chupa Chups with the innovative design of TUD.
The collaboration is intended to celebrate the fusion of nostalgia and contemporary design, creating collectibles that evoke the joy of childhood.
Based in Dubai, The Ugly Duck (TUD) company is an international brand that specializes in crafting limited collectible characters at the intersection of art and interior design, such as toys. The TUD collection includes art objects created in collaboration with celebrities and brands from all around the world, such as: Los Angeles’ artist Punk Me Tender, the Pantone Color Institute, legendary boxer Mike Tyson, the King of Pop Michael Jackson and American artist Jean-Michel Basquia.
“We’re so thrilled to see how TUDTOY has been inspired by our flavors to create unique and striking sculptures,” said Vanessa Grande, Perfetti Van Melle Area Licensing Manager. “We adore The Ugly Duck and its personality, which this time is dressed in some of our favorite flavors, strawberry and berry.”
At the centre of the partnership, Grande says, is The Ugly Duck collectable character, a brand that stands at the intersection of art and interior design, offering a unique blend of whimsy and creativity.
Each encounter with these collectibles, limited to just 350 units each, is intended to transport people back to a time “when simple pleasures brought immense delight,” the partners say. “From unwrapping a Chupa Chups lollipop to unveiling a new TUD figurine, these moments infuse our lives with vibrant colors and an enduring spirit of playfulness.”
Perfetti Van Melle’s part of the collaboration involves the licensing of the Chupa Chups brand and the design of its wrapper, which is being combined with the imaginative design of The Ugly Duck, resulting in the limited edition set of figurines. Each figurine, adorned with the signature strawberry notes of Eggstraw and the delightful berry tartness of Duckberry, is certified with an embedded NFC chip, ensuring authenticity and enhancing the collector’s experience.
Each of the limited edition sculptures stands roughly two feet high, and weigh in at 3.5 kilograms. Learn more at the TUDTOY site, https://tudtoy.com/chupachups-collection/
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