By Allison Watkinson
TLL Reporter
Corus Entertainment’s Nelvana and Baeumler Productions have partnered to launch a licensed merchandise line called 43°N by Bryan Baeumler.
Bryan Baeumler is a contractor, entrepreneur and host of HGTV Canada series, including Island of Bryan, Renovation Resort, House of Bryan, Leave it to Bryan, Bryan Inc. and Disaster DIY.
“Through his passion for renovations, collection of popular TV series, and witty humor, Bryan Baeumler has built a loyal and dedicated community of fans across Canada and the world,” said Nelvana director, Carly Slack. “His new line 43°N By Bryan Baeumler is inspired by Bryan’s hometown and lifestyle and is the first step in expanding the Baeumler brand into a popular consumer products program, including impactful collaborations and exclusive retail partnerships.”
The 43°N product collection currently includes sweatshirts, hoodies, t-shirts, and denim hats that are available in white, black, green, red, and navy.
“I’m honored for the opportunity to bring my values of quality, integrity, function, and passion to life through my line 43°N,” said Baeumler. “Corus has always supported me and the growth of my business through the various shows, and now through this partnership with Nelvana. I couldn’t think of a more dedicated partner as we move forward with developing an offering of high-quality, durable, and comfortable products for work and play, and I can’t wait to see where we take this brand around the globe.”
Corus Entertainment Inc. is a multimedia company that develops and delivers branded content for audiences around the world.
The company’s portfolio of multimedia offerings include numerous television services, radio stations, streaming services, animation software, technology and more.
Corus Entertainment produces animated content through its Nelvana Studios subsidiary. Nelvana is an international producer and distributor of children’s animated and live-action content. Nelvana produces brands that focus on comedies, preschool and action series, alongside ancillary consumer products programs.
Nelvana’s content airs on Corus Entertainment’s kids channels in Canada and in over a hundred and eighty countries around the world.