By Allison Watkinson
TLL Reporter
Cronus Global has been appointed to represent the Brazilian animated series Zuzubaland for consumer products licensing across the U.S.
Cronus Global is an international brand licensing agency that specializes in developing and implementing consumer product programs.
The agency provides services such as contract negotiation, full-service brand management, trade show support, direct-to-retail initiatives, and more.
“Our team was sold on this property from the minute we started watching the Zuzubaland episodes,” said Cronus Global president, Kristin Calzada. “Zuzubaland has the perfect mix of great content, bright and relatable characters, and educational messaging. We know this will translate into a successful consumer products program and we’re confident that our prospective partners will feel the same way about this fantastic franchise.”
The Zuzubaland animated series follows the adventures of a young bee named Zuzu who dreams of becoming a famous singer in the food-based world of Zuzubaland. The series is created by the Brazilian producer, screenwriter, and entrepreneur Mariana Caltabiano. Zuzubaland is currently available in English, Spanish, and Portuguese.
“I think Zuzubaland’s success comes from the fact that it teaches modern life-lessons in a fun manner and appeals to a broad audience. Zuzu’s adventures are engaging to kids while the humor can also be enjoyed by adults,” said Caltabiano. “Our upcoming animated film takes the same tact in that it highlights the vital role bees and pollination play in maintaining our world’s food supply but expresses this message in an entertaining way.”
The licensing partnership with Cronus Global is designed to support Zuzubaland’s U.S. expansion as the series’ prepares for the release of new animated content and an upcoming feature film.
Cronus Global and Zuzubaland can be found at the Licensing Expo from June 13 to 15, 2023 at the Mandalay Bay Convention Center in Las Vegas.
The Cronus Global Booth is registered as #E196 and the Zuzubaland-dedicated booth is registered as #A188.