Crowdsourcing Authenticity: Octane5 Says Future of Brand Protection Lies with Consumers
By Gary Symons TLL Editor in Chief Counterfeit goods have always been the dark underbelly of the licensing industry. From fake Disney merchandise to knockoff handbags and collectible toys, illicit products drain billions from legitimate companies while eroding consumer trust. The challenge has grown more complex in recent years as counterfeiters leverage global e-commerce, social … Continue reading Crowdsourcing Authenticity: Octane5 Says Future of Brand Protection Lies with Consumers
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